29texan

Fort Worth Transportation Authority rebrand

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So, Fort Worth's transportation authority is getting (another) rebrand. 

Formerly "The T", then Fort Worth Transportation Authority. Soon, it'll be "Trinity Metro", and here's a leaked image of what the logo could be:

DVci3P9VoAA3OSw.jpg 

 

 

A buddy of mine posted this when he went to one of the city council meetings on public transportation this past week and this looks to be what the group decided to go with as final. 

I believe the three triangles are supposed to represent the Trinity, which forms an "M". It's pretty clever... but it doesn't seem like something that would be used for a public transportation system. Looks more like a logo for a law firm or production company. 

 

The current (and soon to be old) logo:

e-oHRdpt.jpeg

And some images of our buses that carried this logo for more than 20 years:


maxresdefault.jpg

 

tbus.gif

 

Current look:

t(2)

 

FWTA_Route_2_Bus_on_7th_Street.jpg

 

 

So I'm not sure if they're going change the scheme of the buses and future TEXRail, but the rebrand is coming, probably sometime next year. 

Thoughts? 

 

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Waste Management meets the TriForce.

 

1200px-Waste_Management_logo.svg.png

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11 hours ago, 29texan said:


DVci3P9VoAA3OSw.jpg

 

 

That is a brilliant use of negative space.  And it is up to the observer precisely what counts as negative space: is it the triangles, or is it the M?

Not only clever, but simple and elegant.  A total victory.

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11 hours ago, Ferdinand Cesarano said:

 

 

That is a brilliant use of negative space.  And it is up to the observer precisely what counts as negative space: is it the triangles, or is it the M?

Not only clever, but simple and elegant.  A total victory.

 

It's very clever. 

But it just still doesn't feel like a logo for public transportation to me.

Anyway, here's the NBC 5 story on it.

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2 minutes ago, 29texan said:

It's very clever. 

But it just still doesn't feel like a logo for public transportation to me.

 

Right? Like, public transportation has always been kind of schlubby. I feel like their logos should represent that.

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I think it looks really nice.

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Really nice, but I’ve kinda learned to love the Star with many shadows logo

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On 3/19/2018 at 11:26 AM, KRZYBDGRZ said:

Really nice, but I’ve kinda learned to love the Star with many shadows logo

 

So did I, but I grew up with it.

Still have a lot of memories with my grandma (R.I.P.) when I was kid. 

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