JViking5 Posted February 16, 2018 Share Posted February 16, 2018 I am a huge fan of how recognizable and unique the current Minnesota Vikings logo is but after studying design for a few semesters, I've come across some fundamental composition flaws in the viking head. 1. Since this a profile view of the viking, the back horn should not be visible to us. It should be obstructed by the horn closest to us. 2. The shape of the emblem as a whole fights for your attention because it has multiple points pulling you in different directions. This isn't a problem if the directions are equidistant (like a star) or pulling you in a general direction but the helmet, horns, hair, braid, and mustache all bring you somewhere else (as pictured in the diagram below). Now these things seem minor, but they leave the viking head looking very static in space. 3. The mustache looks fine. This is just personal opinion but I think beards look meaner. My goal for this redesign was to create a streamlined, visually appealing, and tougher version of the classic logo that feels like a natural progression into the future. My solution to my issues with the existing logo was to remove the back horn, recompose the curves to all point behind the viking head, and add a beard for a tougher and more modern look. I'm still in the process of refining the logo but I wanted to post it on here to get some feedback before I dive in too far. The beard feels sort of empty compared to the interior of the hair but I'm not sure how to incorporate the same line quality without making it feel too busy. Link to comment Share on other sites More sharing options...
sky1324 Posted February 16, 2018 Share Posted February 16, 2018 This is a good update! I can see this being used for the real deal! Well done! the user formerly known as cdclt Link to comment Share on other sites More sharing options...
CreamSoda Posted February 16, 2018 Share Posted February 16, 2018 the beard ate his chin... add back that definition. Link to comment Share on other sites More sharing options...
Whitefoot Posted February 17, 2018 Share Posted February 17, 2018 The new horn shape seems unnatural! What type of animal would a Viking have removed a horn of that shape from? Link to comment Share on other sites More sharing options...
JViking5 Posted February 17, 2018 Author Share Posted February 17, 2018 I'm not sure what it's from but I've seen various viking horns around the internet with a similar shape. The idea is that it kind of comes towards you in space kind of like this one. Link to comment Share on other sites More sharing options...
Section30 Posted February 17, 2018 Share Posted February 17, 2018 The images aren't showing up for me Minnesota Amateur Hockey League MAHL Wiki Link to comment Share on other sites More sharing options...
JViking5 Posted February 22, 2018 Author Share Posted February 22, 2018 Here's my photo for reference. I posted it to Flickr instead of photo bucket Link to comment Share on other sites More sharing options...
panthers_2012 Posted February 23, 2018 Share Posted February 23, 2018 Good start, but I'm not a huge fan of the beard. It looks out of place. Link to comment Share on other sites More sharing options...
Chromatic Posted February 23, 2018 Share Posted February 23, 2018 Looks good, my only critique would be to invert the colours on the helmet. Since the beard adds so much additional gold, adding more purple would balance it out better. Link to comment Share on other sites More sharing options...
Jake3roo Posted February 23, 2018 Share Posted February 23, 2018 I agree with chromatic, also add more definition and detail to the beard, because the huge yellow space clashes with the detail in the hair. Link to comment Share on other sites More sharing options...
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