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Boblanois

Rocket Laval_Logo Copy

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I find this logo out of touch for a league that prepares the rookies for the major league (NHL). As it has no real history with the Canadiens (the Rocket hockey club have been newly created last year out of nothing), they created a logo that looks older than the main club, which doesn't make sense.

 

A team full of promising new players should display something more dynamic than this ultra static logo.

 

It also a pale copy of Kodak logo, with a chunky block of massive color and a vertical type.

 

Not impressive. Boring, clunky, not inspiring.

 

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How does it play against their uniforms? 

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Where exactly does the concept come in?

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Yes, I can see the direct inspiration and motionless logo like stuck in the ice. Don't know much about hockey but this logo don't seem to be an intelligent and instinctive solution for a team made out of the best hockey players on fire. 

 

It looks more appropriate for a team of veterans. 

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Let's have a look at the Habs' past few affiliates.

 

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