nashville mls Music City SC

[DTConcepts 2,012]

I had this idea out of nowhere, and I took it far, so here it is. My design for the supposed MLS expansion team to be put in Nashville, Tennessee. Here's what I came up with.

 

The MLS has had a trend where teams forego regular names for an "FC" moniker, which is something I wanted to avoid, but at the same point, I wanted to create a brand that could unify the city. So, I subverted the "FC" name and opted for "SC," meaning Soccer Club. And rather than choosing a direct mascot, I chose to make the city name more creative than a lot of other teams using the "-C" name do, but choosing a nickname for Nashville. With that decided, the name was clear: Music City SC.

 

The next thing to make was the logo. Nashville is a big city with a lot of things it encompasses, a lot of which I tried to incorporate into the logo. The colors came from the two major sports teams in the city, the Nashville Predators and the Tennessee Titans. The shape came from both a country guitar and the (in)famous AT&T Building in Nashville, and there are some other influences from the Nashville Parthenon. The Parthenon addition is a bit more subtle, so I'd like to see if anyone can spot it.

 

Without further ado, here's the logo as well as the jerseys.

 

The jerseys have some influence like I was talking about above. The home is pretty cut and dry, with a classical style. The road features a six-string diagonal chest stripe taken from a guitar's strings, and the alternate jersey is inspired by the Tennessee flag, and would be used to help conjure up some state pride.

 

And that's that! What do you guys think?

[gswansea 268]

This is a solid identity. I think that removing the blue border on the "Music City text" and just having plain, navy text would improve the logo. I also think leaving the "SC" as just white text without a border would help. The jerseys are well done

[StaatsBrett 91]

The Parthenon influence is the tuning knobs

[DTConcepts 2,012]

15 hours ago, gswansea said:

This is a solid identity. I think that removing the blue border on the "Music City text" and just having plain, navy text would improve the logo. I also think leaving the "SC" as just white text without a border would help. The jerseys are well done

 

Like this?

 

[Section30 1,602]

I like this, the road kit reminds me way too much of the Galaxy though

[lbj273 385]

I know you're going for a soccer ball where "SC" is on the logo, but I can't un-see some funky shirt based on the shape.

 

Since you're using a Gibson style headstock as the rest of the logo, and the SC is where the truss rod cover would be I would consider using a shape closer to the standard shape Gibson uses.

 

 

[itsmb8 530]

10 hours ago, Section30 said:

I like this, the road kit reminds me way too much of the Galaxy though

 

The exact same thought I had. Also, the Third Kit sort of resembles Chicago a bit too, but I'm from Chicago so maybe thats why.  If you could find a way to incorporate all three colors while keeping the same designs that would be perfect IMO.

 

Otherwise its a "yes" from me, definitely like the concept.  

[DTConcepts 2,012]

On 2/26/2018 at 1:42 PM, Section30 said:

I like this, the road kit reminds me way too much of the Galaxy though

 

Is this any better?