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Why does no team use earth tone colors? 


skip88

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Because everyone makes fun of the Browns’ color scheme, and ain’t nobody got time to deal with that caliber of ridicule. :lol:

 

According to your graphic, the Wild and the U. of Miami also have an earth tone color scheme.

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[The postings on this site are my own and do not necessarily represent the position, strategy or opinions of adidas and/or its brands.]

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That's the colors of the field.  They want the product to stand out.

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10 minutes ago, Gothamite said:

 

And yet there are hockey fans clamoring for a return to white at home. 

 

As if hockey wasn't white enough already.

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40 minutes ago, GFB said:

Because no one wants to be drab.

 

Oh, plenty of teams want to be drab: Eagles, A's, Jets, Brewers, Rams, Bucs, Diamondbacks.  All of these teams switched away from vibrant shades to very drab earthy colours.  (All significant downgrades.)

 

 

25 minutes ago, Gothamite said:

Because the Padres’ owners are idiots

 

Right -- the one team for which brown is an indelible part of its identity refuses to embrace it.


Another team that looked great in an earthy tone was the Pirates from 1971 through 1976, a uniform that was used as a throwback a few years ago.


  Related image     Related image

 

(It's funny that the colour that looks so bad on the Brewers looks so good on the Pirates.)

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46 minutes ago, Ferdinand Cesarano said:

(It's funny that the colour that looks so bad on the Brewers looks so good on the Pirates.)

 

The Brewers wear mustard gold?

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The soccer team I work for uses brown, tan, and maroon. Our maroon has lightened up quite significantly since the first year of play, but I’ve always thought that was a relatively unique palette.  

 

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51 minutes ago, Ferdinand Cesarano said:

Oh, plenty of teams want to be drab: Eagles, A's, Jets, Brewers, Rams, Bucs, Diamondbacks.  All of these teams switched away from vibrant shades to very drab earthy colours.  (All significant downgrades.)

1

 

I understand the point that you're trying to make, but darker shades of colors (like navy, maroon, and forest green) are not "earth tones." They still have the saturation of the vibrant shades, just with less lightness. 

 

hsl.png

 

Go look at the colors posted in the original post... the majority have a <50% saturation. The only truly saturated colors are in the orange/brown spectrum. 

 

Even in most of the examples being thrown out (Coyotes, Browns, Padres), they pair one earth tone with a vibrant color, which is a great base for a unique color scheme.  However, the original question was "Why does no team use ONLY earth tone colors?" and the answer is that earth tones are drab by nature. While that does have its benefits (earth tones work great if you're painting interior walls in your home because they aren't richly saturated), a palette of ONLY earth colors just doesn't work for pro teams:

 

phillies_padres_baseball-sff_213389_game

 

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20 minutes ago, phutmasterflex said:

Merch. Fans aren't gonna find earth tones attractive for their wear outside of sports games. 

 

Are you familiar with the dad uniform?

 

nyfifth-jerzees-blended-jersey-polo-j300

 

I still don't have a website, but I have a dribbble now! http://dribbble.com/andyharry

[The postings on this site are my own and do not necessarily represent the position, strategy or opinions of adidas and/or its brands.]

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