Jump to content

Welcome to the 90's


Recommended Posts

Lots of good stuff in this thread.  The problem is, that nobody can top post #3.  For some reason, I view that Villanova basketball uniform as the quintessential 1990s experiment.  

  • Brand new extra color
  • Asymmetrical shorts
  • Very carefully-drawn sloppy-looking wordmark
  • Rigid zig-zaggy patterns
  • Wordmark over ferocious animal.
  • Even the Apex logo...Apex was the master of the 1990s.


Link to comment
Share on other sites

11 hours ago, whitedawg22 said:

I always thought this uniform was overdesigned and underdesigned at the same time. There's a ton going on, but it's a compilation of generic-looking fonts and shapes.


Those jerseys look like every time I forget to convert text to shapes in Illustrator & the font defaults to Arial.

Link to comment
Share on other sites

On 3/25/2018 at 12:19 PM, neo_prankster said:

Case in point, the Dayton Ice Bandits and Mohawk Valley Prowlers had the same logo...


Well, they were the same franchise.

Link to comment
Share on other sites

The earliest rumblings of the neo-retro movement in baseball also happened in the 1990s. Take the Giants, who adjusted their cap and wordmark logos to "update" their 1947-1976 wordmarks and cap logo:




Compare that to their bulbous 1983-93 look, as seen in this late 1993 image (a fun case of branding overlap):




The White Sox started this push towards neo-retro designs in the 1990's (after being part of the "1987" wave):


153329-9885161Fr.jpg bd8e35e67ee26995f5a4eae1d98303eb.jpg 


Many others following suit. The Phillies created an odd modernization of their "Whiz Kids" design, the Expos redid their uniforms in a traditional style, the Cardinals eschewed uniform stripes and added a road cap, the Reds revived vests and pinstripes, Cleveland brought back the 1940s-'50s scripts in an "uncanny valley" fashion, and the Angels revived their 1960s aesthetic for a brief period.


03230920ic20schilling205-450x270.jpg CiHg19nWsAIODOt.jpg:largeaabc036.jpg




Also, the 1993 teams both came out with modern spins on "traditional" (White Sox ripoff) designs.




26_27720a_lg.jpeg chris-jones-rockies.jpg 31299a_lg.jpeg


Neo-retro was an underrated part of 1990s design, one that would gain traction in the following decade.

Link to comment
Share on other sites

This topic is now closed to further replies.

  • Create New...

Important Information

By using this site, you agree to our Terms of Use.