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Personal Branding


Windell918
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Hi guys. Been a while since I've been on here but Im needing some of that wonderful feedback this board is so awesomely known for. Anyone who has seen my work on here had probably seen my personal "windell works" brand. I use it as the face of the freelance work I do locally.  I wanted to modernize it a bit and clean it up. Here is the old logo and the new look as well. Which is better? More current? Clean? What could I do better? 

OLD:

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NEW:

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I like the heads on the new one, but the body part is lacking compared to the old version.

The w on the neck is a nice touch.

The wordmark is not a real upgrade though.

 

What would the new heads on the old bodies look like?

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The whole concept seems a bit complicated, though I find most personal branding logos in general too ornate vs. functional.

 

Does the animal imagery represent anything specific? At first glance, it feels like an example of your work shoehorned in as opposed to a cohesive design that communicates your brand.

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