Brian in Boston

Will St. John's ECHL Team Be Named Newfoundland Growlers?

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The ECHL has registered the name Newfoundland Growlers with the United States Patent and Trademark Office. Could this be the name that will grace the new St. John's-based ECHL franchise that is set to take to the ice beginning with the league's 2018-19 season?

Previous domain registrations had indicated that the names St. John's Regiment, St. John's Shamrocks, and St. John's Storm were possibly under consideration. 

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Apparently a "Growler" can mean "a small iceberg or piece of drift ice which is barely visible above the surface of the water".  Seems to fit without resurrecting the Ice Caps name. Be interesting to see if it's true and what they do for a logo.

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41 minutes ago, Pharos04 said:

Be interesting to see if it's true and what they do for a logo.

 

I'm expecting the Newfoundland Growlers' logo to feature a polar bear drinking craft beer from a 2-liter glass bottle while sitting atop a small iceberg. 

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There are a lot of "less desirable" definitions of growler.

I would stay away from that name if I were them  lol.

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