lilben777

College athletics identity changes

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3 hours ago, stumpygremlin said:

I'd say that that wasn't worth the refresh. It's not different enough to warrant the changes, IMO.

 

They wanted an update, not a complete rebrand. There were a lot of problems with the previous mark(s).

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20 hours ago, Derek said:

Old:

monks_rgb_pos.jpg

 

 

New:

61184949_2371672686226555_86724906494774

 

60903131_2371667136227110_18477399119316

The really overused black but it’s a good update none the less. I hope the uniforms maximize the brown and blue 

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9 hours ago, jefrsn said:

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I think it's a good modernization and Rickabaugh created a more complete and unified package than what they had.

 

I agree. I wish more schools would go this route of just modernizing their existing look if the previous one was poorly done, as it was here. The inconsistent line widths and awkward highlights of the old were in desperate need of an update. You don’t always need to redefine your identity, you just need someone with actual artistic skill to execute the design. The unique colors also really jump out.

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On 5/31/2019 at 2:34 PM, LMU said:

 

I'm actually intrigued by this because the new WCC logo of the West Coast Conference is at each free throw line.  Back in March, on page 9, the WCC released their new logo that doesn't have warm reviews by us.  Every day since I've visited their website via bookmark waiting for the website to get updated.  But it has never happened.  I figured at this point the conference dropped it like it until you shared this picture.  Maybe into the new school year this July or August everything will get switched over to the new brand.  https://wccsports.com/ for proof.

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On 5/23/2019 at 10:21 AM, jefrsn said:

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I think it's a good modernization and Rickabaugh created a more complete and unified package than what they had.

~2,800 students.  14 logos.  

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2 hours ago, Earl said:

I'm actually intrigued by this because the new WCC logo of the West Coast Conference is at each free throw line.  Back in March, on page 9, the WCC released their new logo that doesn't have warm reviews by us.  Every day since I've visited their website via bookmark waiting for the website to get updated.  But it has never happened.  I figured at this point the conference dropped it like it until you shared this picture.  Maybe into the new school year this July or August everything will get switched over to the new brand.  https://wccsports.com/ for proof.

The changes usually are official for the academic year. LMU changed its identity effective March 1 but the team uniforms, court, etc. will kick in with the start of fall sports.

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23 hours ago, _RH_ said:

~2,800 students.  14 logos.  

 

It may even be more than that since often times there are sport-specific word marks. With “small” schools, it’s better to have foresight and go overboard as a designer with different arrangements than to have a coach/marketing team go rogue later on and rearrange things themselves.

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24 minutes ago, jaha32 said:

 

It may even be more than that since often times there are sport-specific word marks. With “small” schools, it’s better to have foresight and go overboard as a designer with different arrangements than to have a coach/marketing team go rogue later on and rearrange things themselves.

Amen.

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2 hours ago, jaha32 said:

 

It may even be more than that since often times there are sport-specific word marks. With “small” schools, it’s better to have foresight and go overboard as a designer with different arrangements than to have a coach/marketing team go rogue later on and rearrange things themselves.

 

Probably applies to all schools, not just the small ones, because even big schools may skimp and have someone in the athletic department take a stab at the added variants. 

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Mitchell College Mariners

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On 6/2/2019 at 9:55 PM, jaha32 said:

 

It may even be more than that since often times there are sport-specific word marks. With “small” schools, it’s better to have foresight and go overboard as a designer with different arrangements than to have a coach/marketing team go rogue later on and rearrange things themselves.

Someone should have told Minnesota that. 

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18 minutes ago, stumpygremlin said:

Image result for Mitchell Mariners

Pretty huge upgrade

This is the more recent brand.  Still a big upgrade.  Mitchell has been one of those schools that basically had zero identity.  It's cool to see Skye Design work with Mitchell & New England College of the same conference around the same time.  I hope all this really pays off for both.
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The Mariner itself is a little hard to distinguish; He blends in too much.They could've made the hat entirely red to help locate him.

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7 hours ago, ren69 said:

Mitchell College Mariners

It's an upgrade, but it does blend in together, like @Dolphins Dynasty said. I would have just use the Trident logo.

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Was googling style guides and came across Florida Tech Panthers of Division II.  In their Standards Toolbox, there's a slightly different panther logo, secondary logo, & font.  Looks like whiskers have been shortened & eyes more piercing.  Extra outline removed & colors unchanged.  Otherwise shape of the head appears the same.  The secondary goes from FIT (Florida Institute of Technology) to FT (Florida Tech).  Athletics website does not showing anything new yet, will edit when the time comes.  I'd expect to see the new version on their football helmets this fall.

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NEW
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New York Tech Introduces New Logo And Color Scheme

June 10, 2019 - 21:18 PM

The New York Institute Of Technology athletic department on Monday afternoon unveiled a new logo and updated color scheme.  The new roaring bear replaces a more abstract and muscular bear that had been a symbol of the athletic department since […]

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I got this link today as I have seen games at Loyola the last two seasons. This is the new court design for basketball and volleyball at the Gentile Arena. It's OK, but could have been more striking IMHO.  They, like a lot of institutions in Chicago, are leaning hard into the '4 stars on the flag' motif. Personally, I wish Loyola would go back to the "LU" design they had when I grew up there and my Dad was a professor.
 

https://www.youtube.com/watch?v=hA_4w7pNV-M&feature=youtu.beInsert other media

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I like it!  The Chicago flag element is subtle and not at all overdone, and the script "Loyola" looks absolutely gorgeous at center court.

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