lilben777

College athletics identity changes

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Piggybacking off of edjb93's post, more images of the new identity are shown via LIU Athletics' Facebook page:
  
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On 7/11/2019 at 9:52 AM, Derek said:

Someone got Phoenix’d

 

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Most times north is represented by pointing up. The "N" points down. Odd for a school named NORTHampton. Just an observation.

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On ‎7‎/‎22‎/‎2019 at 10:29 PM, BellaSpurs said:

Fighting squirrels is an atrocious name tbh, but for some reason I love it here, logo is great, colors are nice. Good work all around.

 

I like the logo and colors as well.

 

I'll also add that in 2015 Missouri State's April Fools joke was suggesting that the mascot (Boomer the Bear) be replaced by Scrapper the Squirrel, and it was put to a student vote.

 

https://blogs.missouristate.edu/web/2015/04/06/april-fools-day-2015-boomer-vs-scrapper/

 

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9 hours ago, Coacher42 said:

 

Most times north is represented by pointing up. The "N" points down. Odd for a school named NORTHampton. Just an observation.

 

That's just the font "Matrix". Phoenix isn't known for modifying the three or four fonts in their library outside of bevels and arching.

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Haven't seen a news article or press release yet but Idaho State's athletics website is now showing the new Bengals logo.  Been seeing spots of it on social media for the past week.  New version also comes with orange outline.  Curious who the designer is.  https://isubengals.com/

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The old ISU Bengal was okay, but IMO it didn't age well.  The new one's not the best tiger I've ever seen, but welcome to the present, Idaho State!

Now that I think about it, the new logo looks like it could be the kid brother of Cincy's Bengal.

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According to that article, today is the day that they unveil this new branding for Idaho State.

 

Sounds like there's more then just the Bengal head for this project.

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The Idaho State news is really disappointing. I've always loved the uniqueness of their tiger logo, so much so that it makes me remember ISU and their brand lol. The new one looks like a Madden logo

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Simon Fraser University, the lone Canadian NCAA university, has released a new athletic visual identity:

 

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Video on the new identity:

 

Brief section of the article from the school website:

 

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BURNABY, BC – Simon Fraser University Athletics & Recreation is launching a new visual identity  inspired by its celebrated past.

The new SFU Athletics & Recreation icon leans into the original red and white school colours, as well as a vintage maple leaf and octagon shape worn by SFU student-athletes throughout its history. The refreshed brand captures the pride that student-athletes feel when they compete against their American opponents as Canada's NCAA team. Over the years, SFU student-athletes have inspired and motivated each with the rally cry "Rep the Leaf," which becomes a central part of the new brand.

 

Source: https://athletics.sfu.ca/news/2019/8/12/general-athletics-sfu-reps-the-leaf-in-new-look-for-sports-teams.aspx

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Good thing it's not Simon T. Fraser University...

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On 8/12/2019 at 7:36 PM, RevNet said:

Simon Fraser University, the lone Canadian NCAA university, has released a new athletic visual identity:

 

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Love it. Looks much more Canadian to my non-Canadian mind. Well done (although I could do without the black). 

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Next up, DIII's Clarkson University (NY) Golden Knights.  Over a week ago the athletics website & social media hubs displayed the new design but there's no official announcement of any sort.  Clarkson is known for their hockey teams, both playing D1.  I believe they were tied to the Vegas Golden Knights issue a couple years back.  Always bugged me how the old logos came in two, one in green & 1 in yellow despite being called the GOLDEN Knights.  New design keeps the green but the yellow is more significant.  Thoughts?

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21 minutes ago, Earl said:

Next up, DIII's Clarkson University (NY) Golden Knights.  Over a week ago the athletics website & social media hubs displayed the new design but there's no official announcement of any sort.  Clarkson is known for their hockey teams, both playing D1.  I believe they were tied to the Vegas Golden Knights issue a couple years back.  Always bugged me how the old logos came in two, one in green & 1 in yellow despite being called the GOLDEN Knights.  New design keeps the green but the yellow is more significant.  Thoughts?

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"Because few things are more intimidating than a half-green golden knight with a candy cane shoved through the side of its head..."

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Don't see herons as a mascot too often, but this is damn nice for William Smith.  I figure one thing, without stating the super-obvious, recolor it to blue and red, and that new Hobart logo would look pretty good as part of a Patriots uniform.

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Is that old Clarkson logo another one of Phoenix Design Works that is being phased out? It has all the elements and style of their work from the early 2000’s, from the beveling to the go-to font.

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