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College athletics identity changes


lilben777
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The one in the trees is good. If you go to the nearby Big Basin Redwood State Park, you'll find banana slugs everywhere. On the ground, trees, eating leaves, etc. So a logo making some kind of reference to that is a good one.

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Shoot...why not use 'em both??

 

Only because this is a college we're talking about, and many colleges like to promote their name/initials, it'd make sense to me to go with option 1 as the primary and option 2 as the secondary.  Pair that with font 2--but close up those horizontal bars.  As rendered, that looks like something more for Star Trek than for Slugs.

 

Speaking of slugs...kudos on whoever came up with these for finding a way to render a doggone slug in a distinctive, attractive and half-formidable way. This might become one of my new favorites.

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That said, the new logo — which will be unveiled on June 5 alongside a new custom typeface — will not replace the Fiat Slug used by the UC Santa Cruz bookstore or the mark used by the school’s department of recreation.

 

Good.

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Central Baptist College Mustangs Unveil Updated Logo Set

May 19, 2020 - 22:50 PM

The Central Baptist College athletic department recently unveiled an updated brand identity that includes a refreshed primary logo and new secondary mark. “Anytime you make changes, it starts a new chapter,” athletic director Lyle Middleton said in a statement. “While […]

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  • 2 weeks later...

Something we missed from NM State:

 

2020_STATE_WORDMARK_RELEASE.jpg

 

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NM State Adds to Visual Branding Package, Unveils New Secondary Logo

 

LAS CRUCES, N.M. - NM State athletics added to its branding package Thursday morning by unveiling a new secondary logo. The logo, a stylized version of New Mexico State, is a vintage logo that first made its appearance with the NM State Basketball Team in the late 1970s.

 

"As we looked to strengthen our identity as the State school in New Mexico, we found inspiration in our archives for a word mark that encompasses the message we wanted to put forward: We are New Mexico State," commented director of athletics Mario Moccia

 

Introduced as a retro design for the 2019-20 season, the logo took little time to become popular with Aggie fans around the nation. Thus, NM State athletics chose to adopt the mark in order to strengthen the brand image of New Mexico State University and to further the unique identity of NM State athletics around the state and nation. The new wordmark will not replace Pistol Pete as the Aggies' primary mark. 

 

Source: https://nmstatesports.com/news/2020/5/28/general-nm-state-adds-to-visual-brand-package-unveils-new-secondary-logo.aspx

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Stephen F. Austin gets a (semi-)brand-new logo set:

 

Logo_launch001.jpeg?width=1024&height=57

 

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SFA Athletics Unveils New Family of Logos

NACOGDOCHES, Texas – SFA Athletics released its new family of athletics logos and brand identity marks today (June 1). The release marks the culmination of a thorough process in cooperation with SME Branding, a division of Learfield IMG College. The refresh of SFA's brand marks includes a revision of the iconic "shape of Texas" primary logo, as well as the addition of secondary and tertiary marks, a wordmark and Lumberjack/Ladyjack specific branding.
 
"We are excited to unveil our new family of logos and identity marks", said SFA Director of Athletics Ryan Ivey. "These marks provide us with a diverse group of assets that will allow us to expand on our iconic primary mark with consistency across all platforms. As we continue towards our vision of becoming the leading mid-major athletics department in the nation, these marks provide us with a strong foundation of our visual identity."

 

Source: https://sfajacks.com/news/2020/6/1/baseball-sfa-athletics-unveils-new-family-of-logos.aspx

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29 minutes ago, GFB said:

Just a can-o-worms observation, but "Ladyjacks" sounds really dumb in 2020.

 

Figure it out.

Yeah I’ve wondered how much longer these names will last. For example why does there need to be the Baylor “lady bears” basketball team. They have had much more success than the male team.

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Lumberjacks can be men or women. Bears can be male or female. Volunteers are a neutrally-gendered group. 

 

The only time it makes even a little sense is when you have a gendered-nickname like Cowboys or Minutemen; but even then, you might as well just roll with that across the board.

 

Nobody at the University of Delaware is throwing a fit about the mens teams being called the Blue Hens and not the Blue Cocks. 

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