College athletics identity changes

[O.C.D 572]

On 6/12/2020 at 10:41 PM, Matthew24 said:

As a SFA Lumberjack Basketball fan. I'm glad they did this. I did look at the last time they tried updating the logo and I still feel it look generic and half***.

 

Here some creativity was shown atleast. I like the secondary logo though but it looks they they really wanted to hammer the lone star imagery. 

 

As someone who grew up in East Texas, im still puzzled why they're not called the LumberJills. I think it sounds better anyways.

Right? It just seems to make sense from an English perspective like a "John Doe" "Jane Doe" thing

[Matthew24 164]

20 minutes ago, O.C.D said:

Right? It just seems to make sense from an English perspective like a "John Doe" "Jane Doe" thing

Yep. It just makes more sense.

[goalieboy82 1,037]

why does this always come to mind when i see the name Lumberjacks:

Semi NSFW (Monty Python)

 

[goalieboy82 1,037]

On 6/3/2020 at 12:49 PM, Skycast said:

 

To me I never understood feminizing a school mascot name or adding "Lady" in front of it...Lady Buffaloes or Lady Gators or whatever. Most names are not masculine in and of themselves, Lumberjacks included...yes, while most lumberjacks are likely male, I'm sure they have been and still are female lumberjacks. After all, we don't say Man Buffaloes or Man Gators when referring to the male teams.

i never understood that too (maybe there was a time and place, but i never understood that).  

[rjrrzube 611]

Apparently the curving cavalier blades had a link to the slave trade: https://www.espn.com/college-sports/story/_/id/29314996/virginia-changes-logo-remove-slavery-history

[Brian in Boston 2,831]

1 hour ago, rjrrzube said:

Apparently the curving cavalier blades had a link to the slave trade: https://www.espn.com/college-sports/story/_/id/29314996/virginia-changes-logo-remove-slavery-history

 

Actually, the detailing on the grips of the swords were meant to symbolize an aerial view of the University of Virginia's serpentine walls... 

 

As these walls are said to have originally been built at the school to hide enslaved laborers from the University of Virginia community, the undulating detailing on the grips has been removed and the sword handle-grips are now smooth...

[Thaumatrope 370]

What's interesting is the serpentine shape of the walls is based on an English masonry technique that uses fewer bricks. Nothing inherently racist, but clearly there is an association that makes the current design unacceptable. Good on UVA for acknowledging the issue and taking steps to address it right away. 

[WSU151 10,092]

One day they’ll tear down the actual walls. 

 

But hey, good riddance, curved-handles- in-swords-of-the-logo!

 

Honestly, UVA should just use a split- V logo with an updated Virginia wordmark. 

[PERRIN 992]

No matter the reasoning behind the change, it looks better. It stuck out against the smoothness of the rest of the sword and the beveling made it look clunky. It's an upgrade to me.

[pianoknight 2,991]

Objectively better design. It's also such a nitpicky thing. I'm not saying that the original walls weren't built for racial reasons, but this feels like a thousand times more trivial than fighting about more overt things like "Washington Redskins."

[SportsLogos.Net News 616]

Virginia Cavaliers Modify New Logos To Remove Slavery Ties

June 16, 2020 - 17:27 PM

The University of Virginia has removed one small detail from the athletic department’s new primary and secondary logos that inadvertently referenced the school’s history with slavery. The logos, which were originally unveiled on April 24, previously featured curves on the […]

Read More...

[FinsUp1214 5,728]

Very good of them to admit a mistake and work to rectify it so quickly. Also, from a strictly design standpoint, the change looks a lot cleaner and better altogether anyways. Good move all around.

[Mingjai 1,091]

2 hours ago, pianoknight said:

Objectively better design. It's also such a nitpicky thing. I'm not saying that the original walls weren't built for racial reasons, but this feels like a thousand times more trivial than fighting about more overt things like "Washington Redskins."

 

Baby steps...

[monkeypower 3,124]

The Saskatchewan Huskies tweaked their logo. The head is a minor change but the S logo is a major upgrade.

 

 

They also created a new script logo and retired three logos, which were men's hockey specific logos.

 

Here's the brand guide if anyone is interested, you can see the new script and the newly retired logos. It's a cool read.

[walkerws 548]

It looks like they updated the Huskies face to very slightly resemble a leaf. 

[dcameronh 74]

Charlotte 49ers, from the CUSA, have new logos now. https://charlotte49ers.com/news/2020/6/23/general-charlotte-49ers-launch-bold-new-identity.aspx

 

www.boldrush.com

 

[Seadragon76 889]

That has to be one of the most boring looks I've ever seen... It just looks so dull.

[cajunaggie08 671]

This is a huge improvement for Charlotte. Its simple but unique. My biggest gripe is the CLT mark being so prominent. I haven't spent much time in Charlotte so perhaps they refer to the city as CLT, but I never have been a fan of airport codes/abbreviations being part of team logo packages

[8993 75]

I've never been a fan of using "CLT". Say that out word out loud and tell me I'm wrong. That's just not a good phrase.

 

Moreso, I'm not a fan of this branding. It's boring and bulky to me.

[radchad 552]

Well it's a little boring, but it's absolutely an improvement over this: