College athletics identity changes

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Saint Peter’s Peacocks Unveil New Athletic Branding

August 29, 2020 - 21:16 PM

As part of a department-wide rebranding around one of the nation’s most unique mascots, the Saint Peter’s Peacocks recently unveiled a new primary logo, typeface and spirit marks.  “This is an exciting day for our student-athletes, coaches, staff, alumni and fans,” athletic director Rachelle Paul said in a statement. “Together,


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Overall, this is a good update. The new primary mark is miles better than the previous. However, I'm not terribly crazy about the full-body peacock. It looks like it has a cookie on it's back, not feathers. 

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