lilben777

College athletics identity changes

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On 3/5/2019 at 5:50 AM, Earl said:

LMU's website now has the new primary at the top.  At the bottom of the page is a SVG of the new Lion head & LMU combination mark.

It’s part of a phased transition. The athletic teams will be getting new uniforms and the basketball court will be repainted for the next academic year.  

 

I’ve already received an alumni donation request in the mail with the new logos.

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14 hours ago, MattMill said:

Interesting. Same font. Same embossed lettering with grey glow on the bottom three. Yikes. Do these schools realize they're getting a cookie cutter representation?

That's what Phoenix does. For a while, they used Impact for a lot of things (UMass Lowell, Rhode Island College, Iona, LIU Post, Jacksonville State, Siena, SUNY Poly)

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15 hours ago, MattMill said:

Interesting. Same font. Same embossed lettering with grey glow on the bottom three. Yikes. Do these schools realize they're getting a cookie cutter representation?

In doing my research, a lot of schools have a lot of common names, logos and colors.  I don't think they even care.

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14 hours ago, stumpygremlin said:

That's what Phoenix does. For a while, they used Impact for a lot of things (UMass Lowell, Rhode Island College, Iona, LIU Post, Jacksonville State, Siena, SUNY Poly)

They love City Bold too.

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It's not often a conference shows up on this but the West Coast Conference just unveiled their new brand.  Led by Legend Labs, the conference identifies as the WCC more than the previous brand displayed.  The 2 C's act as arrows pointing left, or West.  I'm unsure of the significance of the W split into 3 sections.  So far, Teal is the only color displayed, more natural to the west coast region than the patriotic red, white, and blue.  I imagine on white background the logo will be in Teal.  Article

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Previous Primary
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Personally I'm a huge fan of the WCC with the coastline built into the W, shown below, and wish to see that today.  Could say the new brand is built for the future though with the straight edges.
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1 hour ago, Earl said:

It's not often a conference shows up on this but the West Coast Conference just unveiled their new brand.  Led by Legend Labs, the conference identifies as the WCC more than the previous brand displayed.  The 2 C's act as arrows pointing left, or West.  I'm unsure of the significance of the W split into 3 sections.  So far, Teal is the only color displayed, more natural to the west coast region than the patriotic red, white, and blue.  I imagine on white background the logo will be in Teal.  Article

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2 hours ago, TrueYankee26 said:

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My first thought. 

 

Maybe during the next round of expansion they can realign into nWo Wolfpac and nWo Hollywood divisions. 

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11 hours ago, Derek said:

 

xcl47jyonojt574x.jpg

Pretty clear upgrade, but I think they missed an opportunity to have the flag mimic the shape of the Carolinas

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1 hour ago, jmoe12 said:

Pretty clear upgrade, but I think they missed an opportunity to have the flag mimic the shape of the Carolinas

 

Not all the respective schools in the conference are in the Carolinas anymore.

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27 minutes ago, Derek said:

 

Not all the respective schools in the conference are in the Carolinas anymore.

Makes sense. Damn reality, always getting in the way of my ideas

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On 3/13/2019 at 10:25 PM, Derek said:

Another conference rebrand.

 

old:

cc_sun_logo_-official_full.jpg

 

new:

xcl47jyonojt574x.jpg

 

Enormous upgrade, despite the logo itself (minus the text) looking more like a logo for an individual school than an entire conference. I had quite a lot of interaction with Conference Carolinas members (taught at one, announced at another DII school that frequently played teams from CC) and always detested that logo.

 

I can't believe that old pile of garbage lasted 12 years - I remember seeing it here when it was unveiled (2007!) after the conference changed its name from the Carolinas-Virginia Athletic Conference (CVAC).

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On 3/13/2019 at 10:25 PM, Derek said:

Another conference rebrand.

 

old:

cc_sun_logo_-official_full.jpg

 

 

Looks like a tourism logo

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Clear upgrade, but the bevel effect across the entire brand does it zero favors. Even a skin tone would help tremendously, because these look like some weird, android Pilgrims.

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That's clearly the New England Patriots logo's grandfather.

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On 3/13/2019 at 4:14 PM, Earl said:



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This is the logo of an evil company in an action movie

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6 minutes ago, RichO said:

This is the logo of an evil company in an action movie

An evil company that makes evil bathrooms.  Actually, that may also be a subdivision of Wayne Enterprises. 

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On 3/19/2019 at 4:34 PM, GFB said:

Clear upgrade, but the bevel effect across the entire brand does it zero favors. Even a skin tone would help tremendously, because these look like some weird, android Pilgrims.

I wish they'd have kept the ship in some form.

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