TalktoChuck Posted June 7, 2022 Share Posted June 7, 2022 11 hours ago, AFirestormToPurify said: It just looks so corporate and soulless. Same as every logo designed in the last decade. Broad, thick lines, heavily computerized, full of meaningless Nike Speak. No distinct personality, it looks like every new logo is designed by the same few people in the same design firm Who cares about how logos look on twitter. I don't see anyone calling for a redesign of the Blackhawks and Red Wings logos because they look bad in tiny thumbnail versions. I know you and I have had this same exact argument before but a hockey jersey logo is 12"x12", it looks GOOD when there's lots and lots of details Worst case Ontario, why can't they just come up with simplified logos specifically and exclusively for ant-sized applications? Why do they have to touch the main logo on the jersey? Worst Case Ontario. New band name, I call it! Quote Link to comment Share on other sites More sharing options...
monkeypower Posted June 7, 2022 Share Posted June 7, 2022 19 hours ago, Dante_X said: New Chicoutimi Saguenéens logo I think it's alright. Definitely an improvement over the old one which had way too much writing on it. I do think it looks weird that the S-river overlaps the rest of the logo, probably would look better if it was contained within the inner blue circle similar to the 73-79 logo. I also don't really think I like the amount of grey. I remember reading somewhere, but I can't find it now, is the Sags logo supposed to be a blueberry? Quote Link to comment Share on other sites More sharing options...
tBBP Posted June 7, 2022 Share Posted June 7, 2022 12 hours ago, Friedrich Stuart Macbeth said: Having too many details in the logo turns it into a cluttered mess. I get why taking away details would make the design overall flat (or 'soulless', as you put it), but I can tell you the reason why some people favour simplicity over over-detailing; it's easy on the eyes without getting too overbearing. Though, I'm sure there are people who do agree that the new logo didn't have the same spirit as previous one. And before you said anything about Blackhawks and Red Wings logo, yes they have details. Yes, they are beautifully designed. And yes, no one would call for a full redesign on their main logos because of how iconic they are. But, if you think that more details = good, by that logic (using the Blackhawks logo as an example), its hair would show strands of hair and the feathers would be more quilt-like. And it's already been detailed enough. We wouldn't want it to go overboard, would we? There's another aspect of all this to consider--and those who've worked in sports design for a good while can attest to this: scalability, and I'm not talking about just the size. Bear in mind that a jersey (or helmet, if we're talking football) is not the only place a logo will appear...it's also going on t-shirts, stance socks, caps, pencils, mugs, rugs, floor mats, seat covers, bags, purses, jackets, fan flags--and that's before we get to all the digital applications (social media, websites, etc). All of those need to be taken into consideration when producing a mark. It's also a good idea to have some clue of the production process of all those different media, because a logo may look great on a screen or screenprinted onto a t-shirt...but try stitching it onto a cap or on a floormat and you may get a less than desirable result. There's far more examples, but those are just a few. All that said, the time-tested adage still holds true: the simpler, the better. But simple doesn't necessarily have to mean soulless, and therein lies the challenge most every designer worth his or her skin in the game is presented with. Different mascots/names aid or hinder that...but that just underscores the need for a skilled design team that understands all these little nuances enough to produce something that looks great and yet scales across a wide breadth of media. 3 1 Quote *Disclaimer: I am not an authoritative expert on stuff...I just do a lot of reading and research and keep in close connect with a bunch of people who are authoritative experts on stuff. || dribbble || Behance || Link to comment Share on other sites More sharing options...
AFirestormToPurify Posted June 7, 2022 Share Posted June 7, 2022 2 hours ago, TalktoChuck said: Worst Case Ontario. New band name, I call it! I take no credit, it's a Trailer Park Boys reference ahah 1 Quote Link to comment Share on other sites More sharing options...
tigerslionspistonshabs Posted June 7, 2022 Share Posted June 7, 2022 20 minutes ago, AFirestormToPurify said: I take no credit, it's a Trailer Park Boys reference ahah You cancel the check, and you never have to pay. It's awesome! 1 Quote Link to comment Share on other sites More sharing options...
Dante_X Posted June 8, 2022 Author Share Posted June 8, 2022 10 hours ago, monkeypower said: I think it's alright. Definitely an improvement over the old one which had way too much writing on it. I do think it looks weird that the S-river overlaps the rest of the logo, probably would look better if it was contained within the inner blue circle similar to the 73-79 logo. I also don't really think I like the amount of grey. I remember reading somewhere, but I can't find it now, is the Sags logo supposed to be a blueberry? Yes it is a blueberry as the area is known for their wild blueberries 1 Quote Link to comment Share on other sites More sharing options...
M4One Posted June 20, 2022 Share Posted June 20, 2022 Memorial Cup time. The host team, Saint John Sea Dogs were a special jersey for the opener. Too bad they don't have matching pants and gloves. 2 Quote Link to comment Share on other sites More sharing options...
Ridleylash Posted June 20, 2022 Share Posted June 20, 2022 The Atlanta Gladiators have released their 20th anniversary logo; Quote Link to comment Share on other sites More sharing options...
panthers_2012 Posted June 21, 2022 Share Posted June 21, 2022 4 hours ago, Ridleylash said: The Atlanta Gladiators have released their 20th anniversary logo; That outline..... Ouch. 2 1 Quote Link to comment Share on other sites More sharing options...
The_Admiral Posted June 21, 2022 Share Posted June 21, 2022 On 6/6/2022 at 9:04 PM, Friedrich Stuart Macbeth said: It does miss one thing though: the team name itself. The team's name is just "people from the Saguenay." It's a modified Philadelphia Phillies situation, except that municipal reorganization in Quebec changed Saguenay to Chicoutimi or something. (EDIT: other way around, Chicoutimi was what amalgamated, so their place name is vestigial.) I think it's kind of a modern version of an abstract LHJMQ logo. I like it. 2 Quote ♫ oh yeah, board goes on, long after the thrill of postin' is gone ♫ Link to comment Share on other sites More sharing options...
Ridleylash Posted June 27, 2022 Share Posted June 27, 2022 Quote Link to comment Share on other sites More sharing options...
Dante_X Posted June 29, 2022 Author Share Posted June 29, 2022 Gatineau Olympiques 50 seasons logo 1 Quote Link to comment Share on other sites More sharing options...
spartacat_12 Posted June 29, 2022 Share Posted June 29, 2022 40 minutes ago, Dante_X said: Gatineau Olympiques 50 seasons logo A bit strange having the flames from the torch overlap with the border of the shield, but not go past the shape. The 6 stars representing the 6 QMJHL titles, plus the bigger star for the Memorial Cup championship is a nice touch though. Quote Link to comment Share on other sites More sharing options...
Dante_X Posted June 29, 2022 Author Share Posted June 29, 2022 32 minutes ago, spartacat_12 said: A bit strange having the flames from the torch overlap with the border of the shield, but not go past the shape. The 6 stars representing the 6 QMJHL titles, plus the bigger star for the Memorial Cup championship is a nice touch though. But they have 7 QMJHL championships so I don't know what is going on with the stars Quote Link to comment Share on other sites More sharing options...
ManillaToad Posted June 29, 2022 Share Posted June 29, 2022 53 minutes ago, Dante_X said: But they have 7 QMJHL championships so I don't know what is going on with the stars The big star represents that one too since it's the same year as the Memorial Cup win Quote Link to comment Share on other sites More sharing options...
nuordr Posted June 30, 2022 Share Posted June 30, 2022 The Rockford IceHogs, the AHL affiliate of the Blackhawks, unveiled a new logo. 1 Quote Link to comment Share on other sites More sharing options...
Discrim Posted July 1, 2022 Share Posted July 1, 2022 Bring back the pig butt, cowards! Quote A strong mind gets high off success, a weak mind gets high off bull Link to comment Share on other sites More sharing options...
VDizzle12 Posted July 1, 2022 Share Posted July 1, 2022 On 6/29/2022 at 12:40 PM, Dante_X said: Gatineau Olympiques 50 seasons logo On 6/29/2022 at 1:24 PM, spartacat_12 said: A bit strange having the flames from the torch overlap with the border of the shield, but not go past the shape. The 6 stars representing the 6 QMJHL titles, plus the bigger star for the Memorial Cup championship is a nice touch though. My first thought was it looks like a really hot takeout container. Quote Link to comment Share on other sites More sharing options...
The_Admiral Posted July 2, 2022 Share Posted July 2, 2022 On 6/30/2022 at 10:46 AM, nuordr said: The Rockford IceHogs, the AHL affiliate of the Blackhawks, unveiled a new logo. Look at the C and G. Someone got paid to use Arial instead of Helvetica. At least because it's Rockford, they didn't get paid much. 1 Quote ♫ oh yeah, board goes on, long after the thrill of postin' is gone ♫ Link to comment Share on other sites More sharing options...
Burmy Posted July 3, 2022 Share Posted July 3, 2022 On 6/30/2022 at 10:46 AM, nuordr said: The Rockford IceHogs, the AHL affiliate of the Blackhawks, unveiled a new logo. Strange, I thought their rebrand would be a name change to the Rockford Blackhawks. Quote Link to comment Share on other sites More sharing options...
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