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New Logo/Helmet Concept


andrewharrington

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haha dont laugh at the name. this is actually my high school. we get lots of silly identity comments, but the 2003 state championship trophy in the case usually silences the naysayers. ^_^ colors are maroon and gold. the mascot is a buff, crew cut, little guy holding an anchor high above his head named shorty. the old helmet and logo are seen here. it was designed a few decades ago by the just retired art teacher. its supposed to look like an anchor, but i never knew that until my senior year last year, meaning there may be other people that dont know its supposed to be an anchor either.

avonlake.gif

so, ive decided to use the same idea, but actually make it easy to tell that it is an anchor. i also made the facemask the same color as the helmet because we got new uniforms last year and they are simpler and sleeker than before, so i reflected that in the helmet.

AvonLakeShoremen.png

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Well done. If you'd shown me the current helmet/decal and not told me your mascot I never would have seen an anchor.

You logo does a great job of balancing the portrayal of both the anchor and the AL. I would definitely take this to the school administration, even print up a few t-shirts or create a replica mini helmet to show it off. This logo would not only upgrade what they have, but also maintain tradition since it was designed by an alum.

BTW, here is the logo he was referring to:

athletics_banner_w_shoregal.gif

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I don't like the update. Trying too hard to look like an anchor, but still doesn't look exactly like one. Don't think an "AL" combination can look like an anchor real easy. I'd suggest not incorporating the "AL" so much into the anchor... have the anchor's main identifying parts (the curved bottom, the cross bar and ring at the top) be solid and unbroken, and at most have the "AL" represent the vertical bar connecting the two parts.

I like the fact that the "AL" isn't immediately recognizable as an anchor. It's very subtle (too much so for some people, but there's a certain charm in that.

One question... why would the "Shoremen" have an anchor? Would the "Oceanmen" have the anchor?

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I don't like the update. Trying too hard to look like an anchor, but still doesn't look exactly like one. Don't think an "AL" combination can look like an anchor real easy. I'd suggest not incorporating the "AL" so much into the anchor... have the anchor's main identifying parts (the curved bottom, the cross bar and ring at the top) be solid and unbroken, and at most have the "AL" represent the vertical bar connecting the two parts.

I like the fact that the "AL" isn't immediately recognizable as an anchor. It's very subtle (too much so for some people, but there's a certain charm in that.

One question... why would the "Shoremen" have an anchor? Would the "Oceanmen" have the anchor?

Hey Syphi, I love your site. But, can u do a new Houston Oilers concept?

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AL morphed into an anchor is the look i was going for, not just an unbroken anchor with an AL somewhere. and i wanted it to be unmistakably and obviously an anchor. i agree theres a certain charm to a subtle look, but fact is, that look is old, outdated, etc. its fine for a more professional sports logo. i believe subtle charm is more important in that case. i think its more acceptable to go more obvious and overboard with high school logos. thanks for the input though.

actually the shoremen depicts the people who grab the ropes and tug the boat to dock, then drop anchor and secure it.

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