habsfan1 3,032 Posted August 26, 2018 I don't know if it's just me or if that really was their goal when they rebranded. But whenever I see the Hershey Bears dark brown & cracker beige uniforms or promotional pictures, it makes me hungry for chocolate. Here's a good one for an example... 0 Quote Share this post Link to post Share on other sites
Michael Bolton 413 Posted August 26, 2018 Preeeeeeetty sure that was the idea. 3 Quote Share this post Link to post Share on other sites
Placebo 293 Posted August 26, 2018 Does not really make me want chocolate, no. 0 Quote Share this post Link to post Share on other sites
Shumway 1,794 Posted August 26, 2018 The uniforms they had when I had Bears' season tickets (2004), their brown color was referred to as chocolate. I'd imagine that's still the case. 0 Quote Share this post Link to post Share on other sites
Thaumatrope 299 Posted August 27, 2018 Considering that the team was originally called the Hershey Bars, and had brown, silver, and white jerseys (like a hershey bar wrapper)...yeah...it's 100% intentional. 0 Quote Share this post Link to post Share on other sites
Brian in Boston 1,487 Posted August 27, 2018 9 hours ago, habsfan1 said: I don't know if it's just me or if that really was their goal when they rebranded. But whenever I see the Hershey Bears dark brown & cracker beige uniforms or promotional pictures, it makes me hungry for chocolate. Here's a good one for an example... Given that Milton Hershey's initial foray into ice hockey ownership was with an amateur team dubbed the Hershey B'ars and Hershey Chocolate B'ars, I'd say it's a certainty that the branding of his subsequent minor professional Hershey Bears teams was meant to evoke a chocolate theme that they carry to this day. 0 Quote Share this post Link to post Share on other sites
leopard88 2,451 Posted August 27, 2018 Everything else in Hershey is chocolate themed/related. Why wouldn't the hockey team follow? 0 Quote Share this post Link to post Share on other sites
CaliforniaGlowin 988 Posted August 28, 2018 Seems to me like the E in the name shouldn't be there. Haha 0 Quote Share this post Link to post Share on other sites