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Memphis 901 FC Announces Name, Unveils Logos Ahead of First Season

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Memphis 901 FC Announces Name, Unveils Logos Ahead of First Season

September 1, 2018 - 14:13 PM

What better way for the City of Memphis to celebrate “901 Day” than to reveal the name of their brand new professional soccer team? This morning on September 1st (9/01) at precisely 9:01am local time, the name and logo of […]

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1.  I need to see how well it scales and can be reproduced on different mediums, but in graphical form, I absolutely love it.  The record, M-crown, and color usage are brilliant.  It has local references without forcing them in like most Nike designs do.  No surprise since it comes from Simon.  Great work.

 

2.  I really hate when teams market around their area code, since so many large cities have multiple area codes, and and other than for old land lines, they are pretty much meaningless.

Phila city (and some burbs) were always 215, but if you're under 40, that may not even mean anything, as you could live in the city and have one of 4 area codes for your landline, and infinite area codes for your cell phone.  To anyone under 30, they're simply numbers.  Maybe Memphis is different since it's relatively small, but it just seems like something that could eventually be obsolete.

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In another thread there was talk of which Euro-style nomenclature was missing in US soccer. German-style City+Year was missing, I think City+Area Code counts. 

 

I would have preferred Memphis Kings. 

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2 hours ago, BringBackTheVet said:

I really hate when teams market around their area code, since so many large cities have multiple area codes, and and other than for old land lines, they are pretty much meaningless.

Phila city (and some burbs) were always 215, but if you're under 40, that may not even mean anything, as you could live in the city and have one of 4 area codes for your landline, and infinite area codes for your cell phone.  To anyone under 30, they're simply numbers.  Maybe Memphis is different since it's relatively small, but it just seems like something that could eventually be obsolete.

 

212, 213, and 312 are the only American area codes I can think of that really mean anything, and surprise, they're associated with the centers of the three biggest cities. And I don't think anyone even has a 312 number in Chicago anymore unless they work in the Loop.

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2 hours ago, mcrosby said:

In another thread there was talk of which Euro-style nomenclature was missing in US soccer. German-style City+Year was missing, I think City+Area Code counts. 

 

I would have preferred Memphis Kings. 

 

Good luck getting the Elvis estate holders to sign off on that.

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3 hours ago, BringBackTheVet said:

 

 

2.  I really hate when teams market around their area code, since so many large cities have multiple area codes, and and other than for old land lines, they are pretty much meaningless.

Phila city (and some burbs) were always 215, but if you're under 40, that may not even mean anything, as you could live in the city and have one of 4 area codes for your landline, and infinite area codes for your cell phone.  To anyone under 30, they're simply numbers.  Maybe Memphis is different since it's relatively small, but it just seems like something that could eventually be obsolete.

Agreed. My biggest issue is how plastic it feels. It seems like taking the area code is the equivalent of your dad trying to be hip by using slang out of context. We all know where the team plays because the city is in its name. Another geographic marker is not required.

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1 hour ago, the admiral said:

 

212, 213, and 312 are the only American area codes I can think of that really mean anything, and surprise, they're associated with the centers of the three biggest cities. And I don't think anyone even has a 312 number in Chicago anymore unless they work in the Loop.

Maybe the only ones that mean something nationally, but based on the number of times area codes have popped up as brands, I think it’s safe to say they can mean something to locals. I can’t remember any of them because nobody cares outside of the local calling area, but I know they’re there. 716 certainly has cachet in Buffalo.

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First: I love this logo. While it's not exactly new, given that the Redbirds did this style as well, I don't care. The Redbirds' logo is so amazing I'd gladly take a Redbirds-Inspired logo over something brand new but bad.

Second: While the name is a little strange, it's not bad by any stretch. It's better than Real Salt Lake and Sporting Kansas City, that's for sure. At least they tried to incorporate a local reference into the name, it's better than just Memphis FC. 

3 hours ago, mcrosby said:

In another thread there was talk of which Euro-style nomenclature was missing in US soccer. German-style City+Year was missing, I think City+Area Code counts. 

There's actually Reno 1868 FC in the USL, so we do have the city + year thing.

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3 hours ago, the admiral said:

212, 213, and 312 are the only American area codes I can think of that really mean anything, and surprise, they're associated with the centers of the three biggest cities. And I don't think anyone even has a 312 number in Chicago anymore unless they work in the Loop.

 

What I wonder is what happens when, inevitably, there's a change in area code, overlay area code, or an extra digit added to area codes (as planned by NANPA once phone number capacity reaches a certain point).  What're these teams gonna do then?

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Wow, I really dig that. For those saying that 901 doesn't mean anything, I would disagree heavily. Memphians have a ton of city pride, and 901 is used heavily in Tennessee. Nationally, one of the biggest songs this year features it prominently-

 

 

I think it's a really smart choice by the team. 

 

On another note, was this designed by Studio Simon? It's clearly taking a ton of inspiration from their Redbirds rebrand either way. 

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4 hours ago, the admiral said:

 

212, 213, and 312 are the only American area codes I can think of that really mean anything

Drawing a blank here; without googling them those could be Wichita for all I know.  Outside of places I've lived a relevant amount of time in, the only area codes that I would recognize are 404 (Atlanta) and 305 (Miami) from rap songs and 808 (Hawaii).

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Fun fact: When area codes were first developed, all the major metropolitan centers got low numbers (especially '1' as the middle digit) to cut down on dialing time. Remember calling somebody who had a 8,9, or 0 in their number in the rotary days? That's why NY, LA, and Chicago all got 212, 213, 312...
Lots of western and southern states with (then) minuscule populations got stuck with '0' in their middle digit. Poor folks.

 

Poor Memphis.

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2 minutes ago, schlim said:

Fun fact: When area codes were first developed, all the major metropolitan centers got low numbers (especially '1' as the middle digit) to cut down on dialing time. Remember calling somebody who had a 8,9, or 0 in their number in the rotary days? That's why NY, LA, and Chicago all got 212, 213, 312...
Lots of western states with (then) minuscule populations got stuck with '0' in their middle digit. Poor folks.

 

The 0 digit was for states that only had one area code. 

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7 hours ago, BringBackTheVet said:

1.  I need to see how well it scales and can be reproduced on different mediums, but in graphical form, I absolutely love it.  The record, M-crown, and color usage are brilliant.  It has local references without forcing them in like most Nike designs do.  No surprise since it comes from Simon.  Great work.

 

2.  I really hate when teams market around their area code, since so many large cities have multiple area codes, and and other than for old land lines, they are pretty much meaningless.

Phila city (and some burbs) were always 215, but if you're under 40, that may not even mean anything, as you could live in the city and have one of 4 area codes for your landline, and infinite area codes for your cell phone.  To anyone under 30, they're simply numbers.  Maybe Memphis is different since it's relatively small, but it just seems like something that could eventually be obsolete.

 

I don't know about this. In areas that have multiple area codes, there seems to be some level of prestige attached to having the OG area code.

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1 hour ago, Kaz said:

Drawing a blank here; without googling them those could be Wichita for all I know.

Manhattan, Hollywood, downtown Chicago

 

30 minutes ago, NicDB said:

I don't know about this. In areas that have multiple area codes, there seems to be some level of prestige attached to having the OG area code.

Yeah, that was a Seinfeld episode.

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My first cellphone was a 202 area code and I'm sad I ever let it go.

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Well Memphis just showed Austin up when it comes to creating a unique, locally significant identity.

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That Memphis lettering is the same as the one in the Memphis Redbirds logo. Does anyone mind? I'm sure they were both Studio Simon jobs.

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