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A Closer Look at New Winnipeg Jets Third Jersey, Helmet Logo

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A Closer Look at New Winnipeg Jets Third Jersey, Helmet Logo

September 10, 2018 - 15:09 PM

The Winnipeg Jets are rolling out a new wordmark-style logo for the upcoming 2018-2019 NHL season. We first saw the logo as a keychain sent to season ticket holders along with an invitation to attend the unveiling of the club’s […]

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It's an upgrade over the old work mark.  But, I'm hoping the rumours are not true that will also end up being the logo on the alternate.

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The title of the article is misleading.  It should say something like "helmet and third-jersey logo" or "third jersey / helmet logo".  I thought I was going to see a jersey.

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Agreed.  Remove the lighter blue, maybe replace the thin white outline with that light blue color, and this is a beautiful wordmark.  As it is now, it's a terrible mess.

 

They have the same problem with their current wordmark.

 

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Shrink it down, or view it at distance, and the silver obscures the shape of the letters, rendering it a lot less legible than white text on blue would be.

 

images?q=tbn:ANd9GcSIGvulBwazzAeeW2hFRhG

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