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Jacksonville Jaguars logo and wordmark concept


Htown1141

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I made a wordmark similar to the numbers (it pisses me tf off that they use their old wordmark/font for everything) and took heavy inspiration from @mcrosby @nate.sweitz and Thomas Hatfield (I know he's on the boards but I forgot his username) for a logo or whatever. Probably gonna be a new NFL series or something.

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Personally I think those colors and that logo suit them well.  Seriously...if they had went with the roundel people would be complaining. Going with this instead, and in those colors, equates to a top-five identity in my eyes. Will the fans like it? I hope so, because that look wouldn’t be bad for any number of teams. Plus the look has history!

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I'm never a fan of zombie eyes, but beyond that, this does a great job of combining the old and new, picking the best elements from a franchise whose design history is very hit-and-miss.

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