Sign in to follow this  
Brian in Boston

USL New Mexico is... New Mexico United

Recommended Posts

Here’s our templated explainer for all the details that don’t immediately make sense

NM UnitedLMs8Trq_d.jpg?maxwidth=640&shape=thumb&f

Share this post


Link to post
Share on other sites

I can appreciate the small details like the four stripes representing the four bars of the state flag, but I'm incredibly disappointed by the lack of creative design throughout. There's no accent colors, no unique characteristics. If you took away 'New Mexico' this could be the logo for any soccer team anywhere. 

Share this post


Link to post
Share on other sites

Yikes! This is bad. United has become overused in the North American soccer market. The colors are good but the logo is very weak.

Share this post


Link to post
Share on other sites

What a clever and original name.

Share this post


Link to post
Share on other sites

If it were gold and red, the state flag homage would be more quickly recognizable and give the crest some strength. As it is in black though, it takes a bit to “get it”. And when you do, it just leaves you wondering why the zia symbol isn’t red to begin with and it just seems disappointing that something that should’ve been so easy was not executed as well as it should’ve been.

Share this post


Link to post
Share on other sites
2 hours ago, FinsUp1214 said:

If it were gold and red, the state flag homage would be more quickly recognizable and give the crest some strength. As it is in black though, it takes a bit to “get it”. And when you do, it just leaves you wondering why the zia isn’t red to begin with and it just seems disappointing that something that should’ve been so easy was not executed as well as it should’ve been.

 

This, for sure.

 

We also need about a 10 or 20 year ban on new US soccer teams using “United”.

Share this post


Link to post
Share on other sites

Way too reminiscent of the Columbus Crew. Darn shame, as they used very unique, NM-centric colors leading up to this logo. And it's not like it would take much effort to make it more New Mexican:

 

 

Share this post


Link to post
Share on other sites
25 minutes ago, Bradbury said:

Way too reminiscent of the Columbus Crew. Darn shame, as they used very unique, NM-centric colors leading up to this logo. And it's not like it would take much effort to make it more New Mexican:

 

 

 

Yep, this is exactly what I was talking about. These changes take it from ambiguously sorta-kinda-maybe New Mexican to clearly and definitively New Mexican. Huge, huge improvements. It’s really too bad the original just wasn’t taken far enough.

Share this post


Link to post
Share on other sites
11 hours ago, Bradbury said:

Way too reminiscent of the Columbus Crew. Darn shame, as they used very unique, NM-centric colors leading up to this logo. And it's not like it would take much effort to make it more New Mexican:

 

 

This is so much better. It also works into the club's branding message as being representative of all of New Mexico. This seems like a real misstep. 

Share this post


Link to post
Share on other sites
On 10/9/2018 at 1:08 PM, Pharos04 said:

Here’s our templated explainer for all the details that don’t immediately make sense

NM UnitedLMs8Trq_d.jpg?maxwidth=640&shape=thumb&f

 

get the :censored: right out of here!! god, these things somehow get worse over time. in no way are designers/creative teams involved in this copywriting. find me a single designer who ever selected a tall, out of the box sans serif because “it represents the strength of the city”. whoever wrote that likely wrote that garbage headline as well. its actually a really nice crest but this makes it hard to take seriously. theres no need for this nonsense

Share this post


Link to post
Share on other sites
On 10/10/2018 at 12:33 AM, Bradbury said:

Way too reminiscent of the Columbus Crew. Darn shame, as they used very unique, NM-centric colors leading up to this logo. And it's not like it would take much effort to make it more New Mexican:

 

 

 

i do like that reworked version but wouldnt say its actually a better logo. using familiar iconography and colors is only a starting point. whats actually being communicated here? theres no message and the elements are only decorative. which shows how empty the original design is. both shields are nicely crafted but theres nothing under the surface. the problem with decorating a logo in elements of good flags is those elements are used everywhere in the state and this logo just becomes part of the noise. you combat that with a good idea or something memorable that cuts through and this logo doesnt just doesnt have it

Share this post


Link to post
Share on other sites
8 minutes ago, BrandMooreArt said:

using familiar iconography and colors is only a starting point. whats actually being communicated here?

The only message should be “a soccer team from New Mexico.”

 

The revised version does that better than the one they went with. 

Share this post


Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Sign in to follow this