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New Animal Planet Logo


hettinger_rl
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NEW                                                                       OLD

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OLDER                                                                                                                                               NEW

animal_planet_2018_logo_before_after_wit

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I like it, generally.  It kind of looks like a cradle about to fall off the crest of a waterfall, a flourishing wave of Captain Hook's arm, or an eyebrow with a massive bead of sweat forming above it.

 

It's an upgrade.

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On 10/31/2018 at 2:42 PM, Ice_Cap said:

Did they ever explain why the M in "ANIMAL" was sideways in the last logo?

 

Graphically, the new logo of Animal Planetembodies the brand - bold, robust and animal-centric. According to the team at Dunning Eley Jones, the agency that developed the logo, the sideways 'M' is the "animal heart of the logo. It is instinctive, gut-driven; it 'feels before it thinks'.”

 

From the agency that made the logo

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On 11/2/2018 at 2:09 PM, Gary. said:

 

Graphically, the new logo of Animal Planetembodies the brand - bold, robust and animal-centric. According to the team at Dunning Eley Jones, the agency that developed the logo, the sideways 'M' is the "animal heart of the logo. It is instinctive, gut-driven; it 'feels before it thinks'.”

 

From the agency that made the logo

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GOOD. The old one with the ransom note type was one of my least favorite logos of the last decade. 

 

That whole trend of skewing letters to different sizes and widths lasted a brief time, but it really :censored:ed with some brands and I'm glad to see the return to sanity. 

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On 11/2/2018 at 2:09 PM, Gary. said:

 

Graphically, the new logo of Animal Planetembodies the brand - bold, robust and animal-centric. According to the team at Dunning Eley Jones, the agency that developed the logo, the sideways 'M' is the "animal heart of the logo. It is instinctive, gut-driven; it 'feels before it thinks'.”

 

From the agency that made the logo

That’s dumb. 

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Blue? It Needs green.

 

Green is more the color of land. Blue could be either the color of the sky or the sea. Elephants don't live underwater or in the clouds. The Animal Planet logo should represent the scenery of jungles and landscapes. So that's why I think green would have been the more appropriate choice of color.

 

The blue logo would be better suited for a channel dedicated to sea creatures or such.

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On 11/2/2018 at 2:09 PM, Gary. said:

 

Graphically, the new logo of Animal Planetembodies the brand - bold, robust and animal-centric. According to the team at Dunning Eley Jones, the agency that developed the logo, the sideways 'M' is the "animal heart of the logo. It is instinctive, gut-driven; it 'feels before it thinks'.”

 

From the agency that made the logo

 

that was about the worst way to form that thought, lol. the specifics of that quote aside, the idea behind it is sound. look what's going on with the type— "animal" is wild and a bit chaotic, while "planet" provides the appropriate contrast of order. the M or the A could have been highlighted in green, it doesn't matter, but using the M does draw you into that one really crazy letter at the center and is an excellent mnemonic device. i'd say this was a vastly under appreciated logo. 

 

the new one's wordmark isnt even given a thought; its so amateurish it's painful. just setting it and forgetting it as a good junior designer does. that elephant? i dont know, there's something whimsical and likable about a jumping or flying elephant, but is this fantasy really what AP wants to express? arn't they a little more driven towards education and #NatureIsMetal than children's fairy tales? i just don't like the rendering of this elephant at all. its very abstract and barely passes for anything recognizable. i think they really missed with this one

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  • 1 month later...

I actually don't like it. It's an upgrade, because nearly anything would have been an upgrade, but this doesn't feel like it fits the brand to me. Though I do like the shade of blue. Are we supposed to be reading a (very) abstract "AP" in the logo? 

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18 hours ago, DDR said:

I actually don't like it. It's an upgrade, because nearly anything would have been an upgrade, but this doesn't feel like it fits the brand to me. Though I do like the shade of blue. Are we supposed to be reading a (very) abstract "AP" in the logo? 

 

I see a rising sun in the negative space.

 

But a "P"? There's a little too much abstraction to form a clear A or a P, imo.

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  • 3 weeks later...
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