Trapper John Posted November 17, 2018 Share Posted November 17, 2018 8 hours ago, Gothamite said: Good call on the ABA, except for one. I don't think this one qualifies. The "N" is clearly upper case, even if that particular font uses a lower case-ish style. If the initial letters were the same size as the rest, then maybe it would fit. The N? The D is clearly a capital if nothing else... Link to comment Share on other sites More sharing options...
Discogod Posted November 17, 2018 Share Posted November 17, 2018 14 hours ago, Gothamite said: Good call on the ABA, except for one. I don't think this one qualifies. The "N" is clearly upper case, even if that particular font uses a lower case-ish style. If the initial letters were the same size as the rest, then maybe it would fit. Yeah, I thought it a stretch but figured it was still worth mentioning. Link to comment Share on other sites More sharing options...
Gothamite Posted November 17, 2018 Share Posted November 17, 2018 7 hours ago, Trapper John said: The N? The D is clearly a capital if nothing else... Agreed. But I thought his point was that the N was lower-case. Which it isn’t. The Green Bay Packers Uniform Database! Now in a handy blog. Link to comment Share on other sites More sharing options...
FinsUp1214 Posted November 17, 2018 Share Posted November 17, 2018 Oh, the Chiefs had an all-lowercase wordmark as well. Not exactly sure when it was introduced, but here it is on 1969 team picture: (On the bottom right corner under the helmet) According to Gridiron Fields Database, they began using it on the end zones in 1972 (though it doesn’t have any entries listed before 1966 so I’m not entirely sure if it was used between 1963-66, anybody know for sure?) And just for kicks, here it is on a 1979 program Link to comment Share on other sites More sharing options...
Gothamite Posted November 17, 2018 Share Posted November 17, 2018 I had forgotten that one. I actually prefer it to their modern version; making it lower-case gives it a certain period style and elevates it beyond the relatively simple type. The Green Bay Packers Uniform Database! Now in a handy blog. Link to comment Share on other sites More sharing options...
FinsUp1214 Posted November 17, 2018 Share Posted November 17, 2018 1 hour ago, Gothamite said: I had forgotten that one. I actually prefer it to their modern version; making it lower-case gives it a certain period style and elevates it beyond the relatively simple type. I completely agree! I think the lowercase one helps to cement them as a product of the 60’s and gives them even more of a classic feel. Not that the Chiefs necessarily need help looking more classic, but it certainly wouldn’t hurt to round the whole thing out with the 60’s era wordmark. Link to comment Share on other sites More sharing options...
VandyDelphia Mike Posted November 17, 2018 Share Posted November 17, 2018 Target remodels/renovations appear to be embracing this style aesthetic. NCAA Baseball Champions | 2014, 2019 facebook Link to comment Share on other sites More sharing options...
eastfirst107 Posted November 19, 2018 Share Posted November 19, 2018 On 11/15/2018 at 8:26 PM, andrewharrington said: I would say the Brewers’ Ball-in-Glove logo fits this criteria. You'd occasionally see the team name in all lower case tacked on above and below. A couple of other random ones: Link to comment Share on other sites More sharing options...
Gothamite Posted November 19, 2018 Share Posted November 19, 2018 1 hour ago, eastfirst107 said: You'd occasionally see the team name in all lower case tacked on above and below. That was their primary logo for much of its life, even if the mothership doesn’t indicate that. The Green Bay Packers Uniform Database! Now in a handy blog. Link to comment Share on other sites More sharing options...
Ferdinand Cesarano Posted November 19, 2018 Share Posted November 19, 2018 On 11/16/2018 at 3:50 PM, Gothamite said: On 11/16/2018 at 1:51 PM, Discogod said: I don't think this one qualifies. The "N" is clearly upper case, even if that particular font uses a lower case-ish style. If the initial letters were the same size as the rest, then maybe it would fit. Even if the N is bigger than the other letters in "Nuggets", it's still the minuscule or lower-case form. Just as the Gs in "Nuggets", though smaller than the N, are the majuscule or upper-case form. The Atlanta Braves introduced a lower-case A on their caps in 1972. In 1976 they changed the script on their road uniform from "Braves" to "Atlanta"; and they presented this word with the lower-case A from the cap. The team kept the lower-case A through 1980, and then switched in 1981 to an upper-case A, both in the uniform script and on the cap. Take a look at the very interesting logo for Buzzfeed. This clever logo is disorienting because the "uzz" has letterforms that will at first most likely be interpreted as small caps. But then comes the pair "ee", consisting of letters which are in the lower-case form; this makes us go back and reanalyse the "uzz" as lower-case. And finally we're hit with the D, which is in the upper-case form, but small. This leaves the logo in a state of ambiguity: are the exceptions the lower-case Es amongst all upper-case forms? Or is the exception the upper-case D, the only small-cap amongst lower-case letters? The point is that what makes a letter upper-case or lower-case is its form, not its size relative to the rest of the word. Link to comment Share on other sites More sharing options...
andrewharrington Posted November 19, 2018 Share Posted November 19, 2018 25 minutes ago, Ferdinand Cesarano said: Even if the N is bigger than the other letters in "Nuggets", it's still the minuscule or lower-case form. Just as the Gs in "Nuggets", though smaller than the N, are the majuscule or upper-case form. The Atlanta Braves introduced a lower-case A on their caps in 1972. In 1976 they changed the script on their road uniform from "Braves" to "Atlanta"; and they presented this word with the lower-case A from the cap. The team kept the lower-case A through 1980, and then switched in 1981 to an upper-case A, both in the uniform script and on the cap. Take a look at the very interesting logo for Buzzfeed. This clever logo is disorienting because the "uzz" has letterforms that will at first most likely be interpreted as small caps. But then comes the pair "ee", consisting of letters which are in the lower-case form; this makes us go back and reanalyse the "uzz" as lower-case. And finally we're hit with the D, which is in the upper-case form, but small. This leaves the logo in a state of ambiguity: are the exceptions the lower-case Es amongst all upper-case forms? Or is the exception the upper-case D, the only small-cap amongst lower-case letters? The point is that what makes a letter upper-case or lower-case is its form, not its size relative to the rest of the word. The capital A is written like that in many styles, though, so I wouldn’t consider that lowercase. I still don't have a website, but I have a dribbble now! http://dribbble.com/andyharry [The postings on this site are my own and do not necessarily represent the position, strategy or opinions of adidas and/or its brands.] Link to comment Share on other sites More sharing options...
DrJack Posted November 19, 2018 Share Posted November 19, 2018 On 11/17/2018 at 1:50 PM, VandyDelphia Mike said: Target remodels/renovations appear to be embracing this style aesthetic. Target just converted an old bowling alley into a store in Portland. They actually stayed true to the bowling alley aesthetic, updated the original signage, and made some nice facade upgrades. Sucks the bowling alley is gone, but this exceeds my expectations from a design standpoint - considering this is a billion dollar national chain big box retail. Well done, Target. Original for reference: The original B-O-W-L sign letters are hanging in the store as an interior design element. Link to comment Share on other sites More sharing options...
BC985 Posted November 20, 2018 Share Posted November 20, 2018 Not old school, but my alma mater came to mind. Terrible logo, but I can’t imagine them changing the e. Link to comment Share on other sites More sharing options...
johnnysama Posted November 23, 2018 Share Posted November 23, 2018 I guess you can consider adidas to have an old school look with all-lowercase branding, as they've used it for a long time. Also: Nike's first wordmark was all-lowercase. Link to comment Share on other sites More sharing options...
BBTV Posted November 23, 2018 Share Posted November 23, 2018 On 11/19/2018 at 4:01 PM, Duck_Duck said: Target just converted an old bowling alley into a store in Portland. They actually stayed true to the bowling alley aesthetic, updated the original signage, and made some nice facade upgrades. Sucks the bowling alley is gone, but this exceeds my expectations from a design standpoint - considering this is a billion dollar national chain big box retail. Well done, Target. Original for reference: The original B-O-W-L sign letters are hanging in the store as an interior design element. Thats great! I’d love to see more examples like this. "The views expressed here are mine and do not reflect the official opinion of my employer or the organization through which the Internet was accessed." Link to comment Share on other sites More sharing options...
Bruhammydude Posted November 24, 2018 Share Posted November 24, 2018 On 11/16/2018 at 8:48 AM, DC in Da House w/o a Doubt said: University of Maryland (1966-1971): Boise State (1974-2001): Florida State (1970): um... Link to comment Share on other sites More sharing options...
SCalderwood Posted November 24, 2018 Share Posted November 24, 2018 The Washington Wizards win this thread. Easily. They have 6 different jerseys (all of their jerseys) that do this. Not to mention this And before that this Link to comment Share on other sites More sharing options...
MN Wilkings Posted November 25, 2018 Share Posted November 25, 2018 deleted Link to comment Share on other sites More sharing options...
pepis21 Posted November 25, 2018 Share Posted November 25, 2018 On 11/23/2018 at 6:10 AM, johnnysama said: I guess you can consider adidas to have an old school look with all-lowercase branding, as they've used it for a long time. What about biggest adidas rival puma? "M" suggets lower case. also two brands that once was owned by adidas using lower case: There is also a few others brands using lower case like umbro, new balance, macron, lotto, etc. Link to comment Share on other sites More sharing options...
MN Wilkings Posted November 25, 2018 Share Posted November 25, 2018 ‘71-‘72 California Angels Link to comment Share on other sites More sharing options...
Recommended Posts
Archived
This topic is now archived and is closed to further replies.