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Philadelphia Phillies Unveil New Primary Logo

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5 hours ago, SFGiants58 said:

I don't think the Orioles use the ornithologically-correct bird anywhere in their media package anymore. It'd be easier to make the cartoon bird the primary, or stick it in a roundel.

 

They use it in some media, at least:

 

They use the cartoon bird a lot more, though.  I almost think they keep the old bird around only so the Camden Yards signage doesn't get further out of date.

 

6_web.jpg?itok=BltZVYt3

 

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44 minutes ago, EddieJ1984 said:

Phillies do use their primary still more than the orioles do.

 

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The Orioles’ cap logo is closer to a primary logo than the Phillies’ “P”, which wouldn’t look as good on that cover.

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38 minutes ago, Gothamite said:

 

The Orioles’ cap logo is closer to a primary logo than the Phillies’ “P”, which wouldn’t look as good on that cover.

Yea.

http://www.easysurf.cc/basball.htm

There is all of the calendars, so interesting to see what logo's teams use.

and then there's the angels who is the only team to not have their city.

201900001493.jpg

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I think teams should have a cap logo (what is worn on their home caps), a primary logo (that can include the cap logo but that also states the full name of the team), possibly a secondary/alternate logo, and then a social media logo that can be whatever the team wants it to be. Point is I don't think the cap logo should be the primary only because of it's convenience when applied to social media. For example the Rockies Brewers and Pirates should not use their cap logo as their primary logo but if they want to use their cap logo as their social media logo then that's fine.

While this looks better on social media... Colorado Rockies (2017 - Pres)

It doesn't tell me what this tells me...Colorado Rockies (1993 - 2016)

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On 12/13/2018 at 10:42 AM, SilverBullet1929 said:

I think teams should have a cap logo (what is worn on their home caps), a primary logo (that can include the cap logo but that also states the full name of the team),

 

The full name of the team?  I don’t think that’s necessary.  This is the best primary logo in baseball today, and it doesn’t include the full name. 

 

images?q=tbn:ANd9GcRRoT88fvRVvYIwWzZp4Fo

 

Seriously, I sometimes wish they were my team just on that logo alone.  It's near-perfect.

 

I also think this Red Sox primary works really well as a primary logo.  You don’t need the extra details from the old roundel. 

 

images?q=tbn:ANd9GcRnvRkM4oCU2e-ZrdFiJA1

 

Similarly, I really like the new Phillies logo.  More substantial than just the wordmark, but without the extra clutter of the ballpark-shape. 

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12 minutes ago, Gothamite said:

The full name of the team?  I don’t think that’s necessary.  This is the best primary logo in baseball today, and it doesn’t include the full name. 

True, doesn't need the full name, just more than the cap logo. I think cap logos are way too simplified to be primary logos on their own. Cap logos are like abbreviations, or like using your initials when someone asks what your name is... "Hello, may I have your name please?" "R.J." 

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Bigshots at companies, or famous people (JFK, LBJ, BBTV, etc.) can be referred to by their initials only, because everyone instantly knows who you're talking about.  Nobodies, like John Appleseed, Henry Johnson, Infrared41, need to go by their full names otherwise nobody would have any idea who you're referring to (and may not even if you use the name.)

 

It's similar to sports logos.  Everyone knows what two hanging socks represents.  Everyone knows what the navy / white NY represents.  Everyone knew what the Expos goofy thing meant.  Not everyone would know what a purple mountain means unless it says Colorado Rockies.  Lots of people probably wouldn't know what the M with fish on it means unless it also says Miami Marlins.  It's just how it is.  It takes a long time to become iconic enough to be represented simply by initials or... well, an icon.

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1 hour ago, BringBackTheVet said:

Bigshots at companies, or famous people (JFK, LBJ, BBTV, etc.)

 

Just sneakin' that in there, huh...lol...well done.

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23 hours ago, Gothamite said:

 

They use it in some media, at least:

 

They use the cartoon bird a lot more, though.  I almost think they keep the old bird around only so the Camden Yards signage doesn't get further out of date.

 

6_web.jpg?itok=BltZVYt3

 

 

Thats the OG Oriole on the gates, too.  They never changed them when they re-tooled it in 2009.

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Good point.  I forgot they did that.

 

The scoreboard still has even older versions of the logo, the 1989-97 cap logo, as weather vanes.

 

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Also, the O's primary still pop up in scoreboard graphics, but that's about it. Also, if I find some pics, I believe in the early days at Oriole Park, the gates were not decorated with the birds on them (at the very least, not until the late 90's maybe)

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I really do wish the Orioles would go back to the ornithologically correct bird. And the Phillies back to maroon and light blue.

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Saw this on dribbble by a guy named Nino Zizzo. It's everything the Phillies should've done last week.

 

image.png

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On 12/15/2018 at 3:53 PM, Chromatic said:

I really do wish the Orioles would go back to the ornithologically correct bird.

 

I’m ok with the cartoon bird as the primary cap logo, but I really do wish they had an alt with the more realistic bird. Ditch the lame O’s cap and replace it with an all black cap with the real looking bird on it 

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Their primary has the real-looking bird on it.  A better real-looking bird than they wore in the 1990s. 

 

954px-Baltimore_Orioles_logo.svg.png

 

I’d love to see that guy by himself on an alternate cap. 

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9 hours ago, Shumway said:

Saw this on dribbble by a guy named Nino Zizzo. It's everything the Phillies should've done last week.

 

image.png

 

Doesnt look right that the bell is tilted back but the word mark is flat. It could work if the word mark was separate and on top of the bell, but having a 3D bell and a 2d wordmark encased in the same keyline doesn’t do it for me. 

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1 hour ago, Gothamite said:

I’d love to see that guy by himself on an alternate cap. 

 

I’d rather the Orioles never use a realistic bird again.

 

The Cartoon/Wally Bird is the cornerstone to the Orioles’ brand. Stick it above the script or in a roundel, and there’s their new primary logo. If they have to have an alternate cap, why not use a cursive B? It’d fit with their whole “Maryland’s Team” branding angle they adopted in 2009 (Maryland flag in a roundel on the sleeve, “Baltimore” script on the road uniforms again, etc.).

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I get the brand cohesion thing, but that oriole is already part of their brand.  If they’re going to use it, it should be on a cap. 

 

I don’t know if I’d be up for a script “B”. They already have this beautiful logo in their history, but stubbornly refuse to use it. 

 

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Either way, it would be so much better than “O’s”.  Hate that cap.  Have a little pride in your hometown, birds.  Worry less about selling merchandise in Bakersfield or Jacksonville. 

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7 hours ago, BringBackTheVet said:

 

Doesnt look right that the bell is tilted back but the word mark is flat. It could work if the word mark was separate and on top of the bell, but having a 3D bell and a 2d wordmark encased in the same keyline doesn’t do it for me. 

 

That makes sense...the 3D bell/flat wordmark do look a little off now that you mentioned it. I'd still say it's better than what the Phillies actually did. 

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