Jump to content

2020 Election Logos/Branding Thread


Dexter Morgan
 Share

Recommended Posts

On 1/28/2019 at 5:53 PM, Zeus89725 said:

Pardon my ignorance, but isn't this politicking? Didn't we say no politicking here anymore?

 

There are no rules.

 

Just sit back and watch the banhanner drop.

 

giphy.gif

Link to comment
Share on other sites

On 1/28/2019 at 1:56 PM, the admiral said:

 

I actually dig Harris' logo.  I also think it looks great in motion -- which makes sense, seeing as campaigns are increasingly focusing on digital marketing.  A static lockup will remain important, but it's more important than ever to have a logo built for dynamism.  I can imagine Harris' logo animated as a GIF; I'm not sure about the others. 

Link to comment
Share on other sites

On 2/1/2019 at 10:07 AM, DeFrank said:

Good thing they have a full-name version that I'm sure we'll see a lot:

 

button_pack_4a6ce9c1-e8c6-48ed-bd8f-e293

 

I like the "We Rise" button -- but I don't see the connection with the rest of the campaign's visual identity.  Its usefulness will depend entirely on whether Booker can do enough to "own" that phrase the way Obama owned "Yes We Can" during his presidential run.  

Link to comment
Share on other sites

On 2/1/2019 at 7:16 AM, CS85 said:

 

 

Am I the only one who loathes the abuse of the word "Rise" in branding these days?   It feels remarkably pretentious. 

"Rise" in political branding is like calling a sequel "Returns/Revolution/Resurrection." It's so generic that when I see that word I just ignore it entirely.

Link to comment
Share on other sites

On 2/1/2019 at 8:54 AM, Dexter Morgan said:

Don’t tell Booker, he’s rocking the LA Clippers current look.

 

On 2/1/2019 at 8:56 AM, Dexter Morgan said:

la-clippers-logo-los-angeles-clippers-bl

 

So... anything with red, black, and blue is the "Clippers look", despite not looking even remotely similar?  That's like saying that Pete Buttigieg is rocking the Patriots look.

Link to comment
Share on other sites

Actually, his addition of stark white-on-black text had me thinking of the Nets, which is funny because he's Mr. Newark (pron: NORK) and that's what the Nets started using when they skipped town for Brooklyn, like so many children of privilege with new jobs in graphic design and stuff.

Link to comment
Share on other sites

"Beyond the unconventional type treatment, the Harris campaign also adopted an uncommon color scheme... The colors are basically the red, white, and blue of the American flag—but warmer and more vibrant. They fit the human aspect of the slogan: it’s “For the People,” after all. When displayed on a white background, the violet part at top left and the red at bottom right make the logo resemble the US flag’s fabled stars and stripes, thanks to the persistent rhythm of the letters’ strokes." 

 

https://www.typenetwork.com/news/article/kamala-harris-runs-with-type-network-type

 

 

Link to comment
Share on other sites

59 minutes ago, BrandMooreArt said:

The colors are basically the red, white, and blue of the American flag—but warmer and more vibrant.

 

R-1454122-1412692137-3730.jpeg.jpg

 

I think it was the '88 Democratic convention where they tried to do a softer, warmer version of red, white, and blue, and did the whole set in salmon, eggshell, and turquoise. It looked really bad and even worse now. I think you either have to get the colors right or don't. Just let it be red, yellow, and purple for red, yellow, and purple's sake.

Link to comment
Share on other sites

25 minutes ago, the admiral said:

I think it was the '88 Democratic convention where they tried to do a softer, warmer version of red, white, and blue, and did the whole set in salmon, eggshell, and turquoise. It looked really bad and even worse now. I think you either have to get the colors right or don't. Just let it be red, yellow, and purple for red, yellow, and purple's sake.

 

you may not like it but its not a reach at all, what they've laid out in text is absolutely written into the design; and thats how you make good design decisions. the aesthetics have to be driven by purpose, by reason. otherwise, it is not much more than decoration and the only justification it can have is "i like it" or that it is different for the sake of it. that is not design. 

 

a shift in color is not even uncommon— there is no standard blue or red for these campaigns. 

Link to comment
Share on other sites

9 hours ago, BrandMooreArt said:

"Beyond the unconventional type treatment, the Harris campaign also adopted an uncommon color scheme... The colors are basically the red, white, and blue of the American flag—but warmer and more vibrant. They fit the human aspect of the slogan: it’s “For the People,” after all. When displayed on a white background, the violet part at top left and the red at bottom right make the logo resemble the US flag’s fabled stars and stripes, thanks to the persistent rhythm of the letters’ strokes." 

 

https://www.typenetwork.com/news/article/kamala-harris-runs-with-type-network-type

 

 

That's some Nike level, "jaws of Husky Stadium" marketing-speak. 

Link to comment
Share on other sites

8 hours ago, pianoknight said:

That's some Nike level, "jaws of Husky Stadium" marketing-speak. 

 

its really not. those colors are absolutely shifts of r/w/b. thats why they were chosen. (and to that Washington example— Nike cut those inserts to actually reflect those parts of the stadium, they match perfectly on the angle.) 

 

there's plenty of examples of logs/identity where the reasoning for the visuals is backwards, where nonsense copywriting or justification comes afterwards. (i'd use Nike's "hunting from the shadows" as an example) this is not one of those times. this is how its done correctly, when the visuals are driven by reason and purpose. it could be a lousy idea, but the idea is there.

 

 

Link to comment
Share on other sites

On 1/31/2019 at 4:50 PM, BrandMooreArt said:

My first thought after looking at those Kamala Harris ads:

?format=1000w

Kamala 2020: Females are strong as hell!

Link to comment
Share on other sites

1 hour ago, Ray Lankford said:

My first thought after looking at those Kamala Harris ads:

?format=1000w

Kamala 2020: Females are strong as hell!

 

There's definitely a resemblance to Unbreakable Kimmy Schmidt. Would not be surprised if Kamala's designers took cues from that, though it's a very contemporary and optimistic look right now, so could be coincidental.

Link to comment
Share on other sites

12 hours ago, BrandMooreArt said:

 

its really not. those colors are absolutely shifts of r/w/b. thats why they were chosen. (and to that Washington example— Nike cut those inserts to actually reflect those parts of the stadium, they match perfectly on the angle.) 

 

there's plenty of examples of logs/identity where the reasoning for the visuals is backwards, where nonsense copywriting or justification comes afterwards. (i'd use Nike's "hunting from the shadows" as an example) this is not one of those times. this is how its done correctly, when the visuals are driven by reason and purpose. it could be a lousy idea, but the idea is there.

 

 

 

I agree with your last statement. Maybe they made a purposeful decision that informed design, but it feels totally overthought and "look, we're clever." 

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

 Share

×
×
  • Create New...

Important Information

By using this site, you agree to our Terms of Use.