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New 7-Eleven Logo


NDwas
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1 hour ago, the heat suck said:

Really wish they kept the same font. Lowercase is beyond overused today.

All lowercase is better than one lowercase letter like it was before: ELEVEn

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I didn't mind the lowercase n oddity in the original logo. I think it reads better from a distance as an "N" than an uppercase would.

 

Anyway, is the font in the old logo the same as the 1970-80s LA Rams wordmark? I just noticed it.

 

200px-7-eleven_logo.svg.png     undefined

 

Upon further review, maybe not, but I guess it's close.

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8 hours ago, CS85 said:

This kind of feels like that Best Buy rebrand that was more of a trial or specialty store.

 

... which was clearly superior to their existing look at the time or their current retooled version.

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