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Nike Officially Announced as MLB On-Field Uniform Provider


BJ Sands
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2 hours ago, KGeeX5 said:

It's crazy they've made deals with the three major sports in country. 

Not all that crazy. Up until recently, Adidas/Reebok held the exclusive contracts for four of the five major leagues in North America.

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It wasn't clear in the article if the swoosh would be on the front of the jersey or just replace Majestic's logo on the sleeve.

 

I'm assuming front, since that's what the UA deal was for.  That's worse than any other change that Nike could make.

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34 minutes ago, Kevin W. said:

Not all that crazy. Up until recently, Adidas/Reebok held the exclusive contracts for four of the five major leagues in North America.

 

Like it or not nike is literally the only supplier/licensee that can make these big 3 league wide deals work. Adidas tried and failed several times over to make the ventures profitable and they subsequently gave up. UA fell into the quintessential upstart trap assuming that sales and stock price would continue to rise indefinitely, locked themselves into bad ncaa deals, and are now facing a cash crunch which means they won't be making any big deals anytime soon. That leaves the swoosh as the buyer of last resort. The next option which I think we'll start to see are these fanatics style deals where a league partners with a vertically integrated maker/seller to produce their own branded merch.

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2 hours ago, demondg1 said:

 

Not gonna lie, I kind of want them to resucue the NHL from the brutal Adidas collars.  But Nike might just replace them with Flywire and toilet lid collars.

seeing what happened with the 2018 olympics, i'm almost glad they didn't make a pass at the NHL. 

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I’m curious what will happen to my team (Atlanta) since we only just updated our uniforms last week. I’m hoping it will be a seamless transition with the only change being the swoosh. What I don’t want to see is yearly uniform changes like the NBA. I’m sure they’ll have one-offs like Majestic has done with Mother and Father’s Day, Independence Day, etc, but I don’t want to see the regular uniforms subjected to annual updates simply to push more merchandise.

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I'm not too enthusiastic about this for several reasons, but as some have pointed out, MLB has already tainted the water of team branding with all of their shameless cash grabs. There are too many promotional "special event" caps and uniforms. BP and spring training gear seem to change on an almost yearly basis now. There's just no consistency anymore.

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1 hour ago, Flames1fan said:

Does anyone know if New Era will be staying?

 

New Era for now, but it feels like the next mountain for Nike to climb. 

 

A few years ago, I would have been ok with that. Nike college baseball caps were really nice, but now everything has venting and looks horrible. 

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2 minutes ago, Brandon9485 said:

 

New Era for now, but it feels like the next mountain for Nike to climb. 

 

A few years ago, I would have been ok with that. Nike college baseball caps were really nice, but now everything has venting and looks horrible. 

Since New Era would be relegated to caps still, like in the NFL, I think it can work. 

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I am actually hoping that Nike could do something more innovative with sterile looking teams like the mariners.  maybe they can get the Mariners out the Navy rut and back into embracing more teal or maybe doing something completely new like more vibrant seahawk colors. Maybe Nike can do a good brown and yellow padres uniform. 

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1 hour ago, BringBackTheVet said:

It wasn't clear in the article if the swoosh would be on the front of the jersey or just replace Majestic's logo on the sleeve.

 

I'm assuming front, since that's what the UA deal was for.  That's worse than any other change that Nike could make.

It is assumed to be on the front.

http://www.espn.com/mlb/story/_/id/25849955/nike-take-mlb-uniform-supplier-beginning-2020

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