mcrosby

MLS rebrands by mcrosby: gaLAxy

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Another quick one. Minnesota United is now Twin Cities United, so that the name makes a bit of sense. Their current crest is gorgeous, and I've only made a few changes.

  • Flipped the logo so the name fits a bit better, and so the blue sash better represents the direction of the Mississippi River through the cities. 
  • Added a ring to the neck
  • removed the line from the largest wing feather. It wasn't necessary and it was just another area for the sash to try to peek through 
  • Increased the size of the head and body of the loon. 

hQlHOVr.png

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Amazing as always! I'm not 100% for the name as the team seems to try their best to reach out and represent the state as a whole, but Twin Cities sounds great none the less. The changes you made to the loon (specifically adding the neck ring) just made an already amazing logo somehow better. Kudos.

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St. Louis is looking more and more likely. I always liked the short lived ACSTL brand and wish it was the look being promoted to the MLS. I wanted this logo to look very European, so I went with an oval. I also thought I'd try a half oval. Let me know your preference.

cSfYsVH.png

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Your updates to Miami, Minnesota and Sacramento (which I love the addition of, as well as St.Louis) are really good! Like really good. I do have one gripe though, the bottom of the Republic's crest, while yes it fits the state shape, doesn't look the best squared off like that. I round it off like it should be.

 

I also just realized you changed Colorado. Which is awesome looking. I would try it without the text at the top maybe though.

 

I like the change of Vancouver from dark red to brown. Looks much better!

 

Who are we seeing next?

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18 hours ago, mcrosby said:

uIbTlGp.png

This looks great, as does all of your work, but how would it look if the wings and feathers were prominent?

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25 minutes ago, BellaSpurs said:

Who are we seeing next?

 

How about Colorado? 

URhQwGc.png

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Great work in this thread. As someone not familiar with the MLS, I'm struggling to tell which are your designs and which are real-which I would take as a compliment.  Which ones have you not touched? Seattle, Portland, Chicago? All other's I am unsure of

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Just now, tjs11 said:

Great work in this thread. As someone not familiar with the MLS, I'm struggling to tell which are your designs and which are real-which I would take as a compliment.  Which ones have you not touched? Seattle, Portland, Chicago? All other's I am unsure of

 

Untouched:

  • Chicago
  • Cincinnati
  • Columbus
  • Dallas
  • LAFC
  • LA Galaxy
  • Montreal
  • Orlando
  • Philadelphia
  • Portland 
  • Seattle

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Well, it's indistinguishable to a lay man like me. I mean that as the greatest compliment. I loved the MN United logo and didn't think it could be improved upon. But I agree with all of the changes and reasons. 

 

 

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Not feeling Minnesota, but the original is a tough one to beat. I like the striped neck, though!

 

I like that St Louis concept! The script is both fun and classy, and all the elements are well-incorporated. I think I like the half-oval better, because the Arch's reflection in the oval feels oddly empty. My only concern is that the colors are very similar to Portland; I'd be curious to see some version of the city flag colors or something.

 

Colorado looks pretty good, but a tad cramped. I'd shrink the Rapids wordmark a bit.

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Portland: The chevrons are alright, but let's make this logo a bit more appealing to the lumbersexuals of Portland. 

16XOP9X.png

 

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Awesome.  It almost looks like a bowtie crosses with a straight tie.  Put a lumberjack face above it, and you have lumberjack formal wear.

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When this project is done, could you give me the team names and RGB values, please?

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For Portland, the wordmark is a hard pass. Gives it a lot more of a Brandiose or semi-pro vibe than most of the others in this series, but without it, it’s a solid update to one of the better logos in MLS. However if you really want a version with the name of the city, I’d go roundel.

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I'll play around with some other colorways for ACSTL. Until then: 

 

LA Galaxy: I wanted to go with something closer to original colors for LA. They love their championship stars, so why not make them a part of the logo? I'm on board with adding a new hypocycloid for each championship they end up with. 

rJpavNW.png

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The Galaxy update, while I like the structure, just looks muddy with the colors you picked.

 

I’m not entirely bullish on a lot of the concepts presented here. The Timbers concept, while inventive, is a significant downgrade from their current design. NYCFC is too Yankees-derivative, even though I get why you did it. 

 

I do do like what you did with Twin Cities United, Colorado Rapids, New England Revolution (I love the font), New Jersey Metrostars (though I wish the color scheme was a bit different, not red/black stripes), Inter Miami (it could use a pinch of aqua), Austin FC, Sporting Kansas City (thank you for keeping the name), AC St. Louis, Music City/Six Strings (the brown color schemes are my favorites), and the San José Earthquakes. This may be one of my favorite concepts for the team, even though I wish you’d include an accent mark over the e. The Whitecaps recolor is also a good idea, as is the Sacramento Republic overhaul (a little green wouldn’t hurt the design).

 

There are a few where I like the execution, but not the idea behind it.

 

Terminus Atlanta is a good idea and well-executed, but I’m fine with “Atlanta United.” Houston Apollos is also a fantastic design, but I like Dynamo a bit more (of course, I’d prefer it if they were still the Quakes, but oh well). The execution is top-notch for Salt Lake, but I don’t think it’s better than Real Salt Lake. Yes, I’m the one person here who doesn’t mind the name and crest.

 

I like the eagle-less DC United designs the best, as the eagle isn’t to my tastes (too Axis). Heck, red/white is a better colorway than red/black. 

 

I also have a decent amount of disgust for any attempt to revive the poisonous Cosmos brand (it should die and stay dead forever). Your update is a stellar one, but I dislike the hypothesis behind it.

 

I’m looking forward to seeing how you handle Seattle, a team that needs an overhaul.

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