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Brian in Boston

National Lacrosse League Registers Name & Logo for Halifax Team

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It looks as though the Halifax-based NLL team has settled upon an identity.

While Atlantic Highlanders and Halifax Highlanders are still registered for trademark protection, Halifax Privateers is now listed as "DEAD" with the USPTO. Meanwhile, the National Lacrosse League filed the name Halifax Thunderbirds with the USPTO on January 16th, along with the following logo:

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Another underwhelming identity for a league that used to be known for being garish and over the top.

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I actually really like that logo. I mean, it could do without the darker purple, darker red, and gray, and just simply to purple, red, black, and white. Other than that, it's fantastic. The lightning bolt is subtle, but noticeable.

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