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Burger King Logo Discussion.


simtek34
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9 minutes ago, neo_prankster said:

 

So basically, you'd prefer this:

burger_king_logo_28211.jpg

It's weird - I think this logo feels so dated and staid, but the existing BK logo feels awfully dated as well - a relic of the late-90s.

 

I always thought that BK didn't take advantage of the many visual opportunities afforded by its name, at least within its logo. I like the crown concept they have going on with this restaurant in Mexico though.

 

1920px-Burger_King_Chalco.jpg

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17 minutes ago, neo_prankster said:

 

So basically, you'd prefer this:

burger_king_logo_28211.jpg

 

Huh. I looked it up and apparently BK used that logo from 1994-1999. I had no idea.

 

I would've been 7-12 during that time, so I should definitely remember it... but I don't. I don't think any (or, possibly, few) of the BKs in my area ever upgraded to that logo. I remember them going straight from the older (1969-1994) one to the one they're currently using.

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The current Burger King logo is terrible, with pointless tilting and the addition of faux-3D in the shine on the buns (Why shine? Buns aren't shiny.) and a motion line (Why? Your burger isn't spinning when you eat it.).

 

They need to return to the classic logo, which was straightforward in its 2-dimensionality, and had very friendly type.

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I just noticed another flaw that all of their logos have always had. Their logos all use 2 hamburger bun tops. The bottom bun is supposed to be a little flatter, less round kind of, you know what I'm saying? If a rebrand is in the cards, they really should take that oppurtunity to fix that.

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11 hours ago, stumpygremlin said:

I didn't understand that commercial. What were they going for?

(Full disclosure, I didn't know that that was Warhol until my dad told me. I'm 32.)

I think they were trying to break the cycle of flashy ads with an ad that had almost no audio. (I recognized him right away, I’m 18 but have also passed a art history class)

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