mcrosby 3,439 Posted January 4, 2019 It's a pretty terrible logo, and a massive downgrade. The whole thing is generic, is poorly rendered, and reeks of in-house design without a budget. Some day teams will understand how important good branding is...some day. 1 Quote Share this post Link to post Share on other sites
Gothamite 24,066 Posted January 5, 2019 It wasn't their choice. The team owners don't own the name - it belongs to the company that still owns Silverbacks Park. http://www.npsl.com/news/9647 Quote “After three years of running the Silverbacks as owner, general manager, and head coach, we have had some success and challenges on and off the field,” Atlanta SC Owner and President Phoday Dolleh commented. “Both the Silverbacks Park ownership and myself have come to an agreement to move in separate direction. The park will keep the name, giving us no choice but to rebrand. We want to continue to be key player in the development of soccer in best soccer city in the U.S.” Everything associated with the NASL continues to be a mess. 1 Quote Share this post Link to post Share on other sites
xbhaskarx 64 Posted January 5, 2019 2 hours ago, Gothamite said: It wasn't their choice. The team owners don't own the name - it belongs to the company that still owns Silverbacks Park. I don't even like the Silverbacks name, no problem whatsoever with them dropping it. The awful crest, on the other hand, is definitely their choice, and deserves mockery. "The colors represent the Georgia peach"... wonder what the ACTUAL PEACH represents! 0 Quote Share this post Link to post Share on other sites
Gothamite 24,066 Posted January 5, 2019 Oh, absolutely. I was just pointing out that a rebrand was kind of forced upon them, not owning the name they were borrowing. 0 Quote Share this post Link to post Share on other sites
Chromatic 2,469 Posted January 5, 2019 I don’t think it’s that bad. It’s not ideal obviously but there are far worse out there. Hell, it’s even better than some MLS crests. 0 Quote Share this post Link to post Share on other sites
andrewharrington 4,792 Posted January 5, 2019 It’s worse, but probably not *the* worst. The previous one wasn’t great by any stretch, but I do think it had greater potential. 0 Quote Share this post Link to post Share on other sites
Ferdinand Cesarano 4,560 Posted January 5, 2019 15 hours ago, Gothamite said: It wasn't their choice. The team owners don't own the name - it belongs to the company that still owns Silverbacks Park. They could have switched to another nickname that begins with S. That crest is too good to lose. Also, if they were prepared to go with "Atlanta Soccer Club", they could have just added the word "Club" under the "AS" monogram. This is a major loss. 2 Quote Share this post Link to post Share on other sites
Gothamite 24,066 Posted January 5, 2019 I’m not sure they own the crest, either. But the sports complex remains Atlanta Silverbacks Park. Wouldn’t be surprised if they continue to use the IP. Not that it’s all that special; the monogram is too wide for the white space, it should be more square, and the tiny letters around the outside are not a great choice. It could be a solid badge but needs work. That logo wasn’t anywhere near the best one in their design contest: https://facebook.com/media/set/?set=a.459948847389681.113905.142163815834854&type=1 1 Quote Share this post Link to post Share on other sites
the admiral 28,730 Posted January 5, 2019 Why is the peach shaped like a turnip? 0 Quote Share this post Link to post Share on other sites
MJWalker45 5,744 Posted January 5, 2019 I feel like all they had to do was put a soccer pattern on thecpeach and wrap the name around the top of it. There's just too many elements sitting on top of each other. 1 Quote Share this post Link to post Share on other sites
Michael Bolton 596 Posted January 5, 2019 "Greetings from Atlanta, South Carolina!" 0 Quote Share this post Link to post Share on other sites
JTernup 441 Posted January 6, 2019 That is absolutely disgusting. With that said, I have rooted for the Silverbacks to fail for close to 5 years now. They came to play the Rapids in US Open Cup when they were still in a respectable league and started a full on brawl and were overall the most classless, terrible group of players, coaches, and staff I have ever witnessed. Good riddance. 1 Quote Share this post Link to post Share on other sites
xbhaskarx 64 Posted January 7, 2019 On 1/4/2019 at 9:33 PM, Chromatic said: I don’t think it’s that bad. It’s not ideal obviously but there are far worse out there. Hell, it’s even better than some MLS crests. Which ones? You can't just make a statement like that and not specify which MLS teams you think have a worse crest than this abomination... 1 Quote Share this post Link to post Share on other sites
Ferdinand Cesarano 4,560 Posted January 7, 2019 51 minutes ago, xbhaskarx said: On 1/5/2019 at 12:33 AM, Chromatic said: Hell, it’s even better than some MLS crests. Which ones? You can't just make a statement like that and not specify which MLS teams you think have a worse crest than this abomination... New England. 0 Quote Share this post Link to post Share on other sites
xbhaskarx 64 Posted January 7, 2019 That's one, not "some MLS crests"... Personally, I think even New England's is better than Atlanta SC: Quote 1 Quote Share this post Link to post Share on other sites
Gothamite 24,066 Posted January 7, 2019 20 hours ago, JTernup said: That is absolutely disgusting. With that said, I have rooted for the Silverbacks to fail for close to 5 years now. They came to play the Rapids in US Open Cup when they were still in a respectable league and started a full on brawl and were overall the most classless, terrible group of players, coaches, and staff I have ever witnessed. Good riddance. Yeah, their "Ultras" were widely regarded as the worst group of supporters in the NASL. Of course, the name would have given us the first clue. 4 Quote Share this post Link to post Share on other sites
DC in Da House w/o a Doubt 3,647 Posted January 7, 2019 The older crest looks like a very weak SB Nation logo. 5 Quote Share this post Link to post Share on other sites
Gothamite 24,066 Posted January 7, 2019 Don't knock the SB logos - Fraser Davidson did a great job with those. 12 Quote Share this post Link to post Share on other sites
VancouverFan69 693 Posted January 7, 2019 Atlanta Apollos SC would be a lot better. 0 Quote Share this post Link to post Share on other sites
henburg 1,517 Posted January 7, 2019 I like the Silverbacks name much better, but what's with the hype for that logo? Neither logo is good so it's hard for me to call it a downgrade. 0 Quote Share this post Link to post Share on other sites
