2019 Lower League US Soccer - USL Championship, League 1, League 2, NPSL, etc

[raysox]

This 

 

to this

[Chromatic]

19 hours ago, xbhaskarx said:

 

Which ones? You can't just make a statement like that and not specify which MLS teams you think have a worse crest than this abomination... 

New England, DC, Red Bulls, and I think an argument could be made for Salt Lake.

 

Look, its not a great logo, but abomination is a bit much. If I saw it in passing I wouldn't look twice. Its not as good as the silverbacks crest but for a US developmental soccer team its not an abomination. I don't know if its because you have some personal stake in the team but you're being really hyperbolic about it.

[Ferdinand Cesarano]

5 hours ago, Chromatic said:

On 1/7/2019 at 4:54 AM, xbhaskarx said:

Which ones? You can't just make a statement like that and not specify which MLS teams you think have a worse crest than this abomination... 

New England, DC, Red Bulls, and I think an argument could be made for Salt Lake.

 

Look, its not a great logo, but abomination is a bit much.

 

D.C. United's crest is the best logo in MLS, and is in the top tier worldwide.

 

This new Atlanta SC logo is clipart trash.

[Brian in Boston]

7 hours ago, Ferdinand Cesarano said:

D.C. United's crest is the best logo in MLS, and is in the top tier worldwide.

To each their own.

I have never understood the love for D.C. United's logo... in any of its incarnations. From the team's original mark (which wouldn't have looked out of place in the Weimar Republic or the early days of Germany's National Socialist movement) to the current version (straight off the hood of a Pontiac Firebird), I've always considered it one of the most overrated logos in all of sports. In my opinion, it doesn't crack the "Top Ten" of MLS logos, let alone qualify for "the top tier worldwide".    

[Chromatic]

7 hours ago, Ferdinand Cesarano said:

 

D.C. United's crest is the best logo in MLS, and is in the top tier worldwide.

 

This new Atlanta SC logo is clipart trash.

DC United’s logo looks like something a kindergartener would draw in 1941 Berlin. The idea is fine but the execution is horrible.

 

Atlanta SC is clipart trash but so is nearly every other crest out there. It does nothing to set itself apart from being particularly terrible.

[hawk36]

I think simply removing the soccer ball and enlarging the peach would help. Even spending a day trying to get subtle, non-cheesy, soccer ballish lines on a peach could be interesting. Maybe it'll just be a one year thing until they have time to refine?

[Gothamite]

Don't know if they can access any old NASL names at all.

[Gothamite]

They also have a ton of secondary logos.

 

The first one is too close to the primary for my liking:

 

 

 

I mean, what's the point of this?  If they could use this one then they could easily use the primary.  There doesn't seem to be any real reason to have made this "FC-less" version.

 

I do love the second one, though.

 

 

This looks amazing, especially without the words,

 

 

But then again, they have another version, this one with the 608 roman numerals.

 

 

Really, how many logos do they need?

 

[Camden Crazy]

I feel like they know they have a dope logo so they’re just flaunting it

[andrewharrington]

3 hours ago, Gothamite said:

Really, how many logos do they need?

 

If you ask someone in branding, the answer is probably one, depending on strategy.

 

If you ask someone in merchandising, then the answer is always (n+1), where n is the number of logos you currently have.

[Dynasty]

On 1/7/2019 at 12:59 PM, DC in Da House w/o a Doubt said:

The older crest looks like a very weak SB Nation logo. 

 

 

"ADDICTED TO QUACK"

 

That's near gold right there.

[BrandMooreArt]

i think the set of logos is useful, though agreed that one with the floating name outside the containing shape is odd and doesn't seem to add anything. maybe in embroidery applications??. but the identity is pretty "responsive" and i think thats important for a team/brand whose primary logo isnt very "flexible". soccer logos are usually more complex than most logos and that creates a need for the identity to have a variety of  logos for different applications. the apparel pieces dont nearly give an idea what is possible. think of what will go on the jersey, on the hangtag of a shirt, on tickets, on social media avatars, website, or even something as large as signage at the stadium. or even back to the apparel and how many different ways that can be executed. i dont feel the primary logo is good for every thing that is asked of a logo, so the additional pieces is a good strategy. this has been happening in other niches for some time, but i think the future of sports identity will continue to see more of of the "responsive identity" approach.  

[Gothamite]

I totally get the applications thing.  Makes perfect sense to have that circular version, where a smaller or simpler logo would be helpful.

 

What seems odd here is that they have two solid logos, and then two logos that are almost identical to those with only minor differences.  I would understand four logos if those four logos gave them maximum flexibility across applications, but I don’t see that here.

 

Guess we’ll see how they use them in practice. 

[Gothamite]

The club is currently holding a scarf design contest, and as part of the process they've released their official colors and a couple extra alternate logos.

 

 

"Club 1856" is what they're calling their inaugural season ticket holders.  After the year of the city's incorporation (and also limited to the first 1,856 people to sign up).

 

Interesting that this slick doesn't include either the "FC"-less version of the logo, or the circular one with the roman numerals.  But it does give us a (clunky) monogram, and the official color palette. 

 

[andrewharrington]

18 hours ago, Gothamite said:

The club is currently holding a scarf design contest, and as part of the process they've released their official colors and a couple extra alternate logos.

 

 

"Club 1856" is what they're calling their inaugural season ticket holders.  After the year of the city's incorporation (and also limited to the first 1,856 people to sign up).

 

Interesting that this slick doesn't include either the "FC"-less version of the logo, or the circular one with the roman numerals.  But it does give us a (clunky) monogram, and the official color palette. 

 

 

Strange that they wouldn’t use the signature lettering for the word “club” in the 1856 disc. That main wordmark showcases some questionable kerning as well. The WA pair and the whole first half of “Madison” have a bit too much space.

[Gothamite]

Yeah, I know.  Kerning is my own personal bugaboo, but it really seems like a lost art sometimes.   Too many designers just use standard spacing for all letters like it's word processing, without regard for how they interact.

[Survival79]

19 hours ago, Gothamite said:

a couple extra alternate logos

 

It looks like there might be more coming at some point. Found these online.

 

 

I think they did an amazing job overall, but I would have made a few changes.

 

[Gothamite]

1 hour ago, Survival79 said:

 

It looks like there might be more coming at some point. Found these online.

 

 

I saw those on Dribble, I just didn’t know if they were legit or not.   They could be fan concepts or unused, prelim designs. 

[Gothamite]

 

Love it.   I like what Hummel did with Providence City:

 

 

Hummel’s arrows on the sleeves are uniquely appropriate for Forward Madison. 

[xbhaskarx]

A new contender emerges:

 

The Michigan Bucks are now the Flint City Bucks... improvement in terms of the name, but that new crest, yikes...

 

 

 

 

The old one wasn't perfect, but could have been really improved with minor changes... whereas the new one is reminiscent of the Milwaukee flag