RETROJR79 Posted February 20, 2019 Share Posted February 20, 2019 https://goo.gl/images/KWW7Xr I was at the mall this past weekend buying Hockey Cards and I noticed the Target wordmark is in lowercase. Is this Target new logo or it just random? Link to comment Share on other sites More sharing options...
RETROJR79 Posted February 20, 2019 Author Share Posted February 20, 2019 https://goo.gl/images/KWW7Xr Link to comment Share on other sites More sharing options...
BadSeed84 Posted February 20, 2019 Share Posted February 20, 2019 Yes, it's at the bottom of their website. One target I passed, the roadsign was replaced with the lowercase logo. Link to comment Share on other sites More sharing options...
leopard88 Posted February 20, 2019 Share Posted February 20, 2019 Dislike. It seems pretty unnecessary. Most Liked Content of the Day -- February 15, 2017, August 21, 2017, August 22, 2017 ///// Proud Winner of the CCSLC Post of the Day Award -- April 8, 2008 Originator of the Upside Down Sarcasm Smilie -- November 1, 2005 Link to comment Share on other sites More sharing options...
RETROJR79 Posted February 20, 2019 Author Share Posted February 20, 2019 2 hours ago, EddieJ1984 said: Yes, it's at the bottom of their website. One target I passed, the roadsign was replaced with the lowercase logo. Knew it. I already saw 2 more Target with the lowercase Link to comment Share on other sites More sharing options...
RETROJR79 Posted February 20, 2019 Author Share Posted February 20, 2019 19 minutes ago, leopard88 said: Dislike. It seems pretty unnecessary. Its all right but also surprised I thought they were just gonna have the Bullseye and get rid of TARGET Link to comment Share on other sites More sharing options...
Digby Posted February 20, 2019 Share Posted February 20, 2019 I've seen the lowercase wordmark on some of the small-format stores they've been opening in dense city areas and college towns. Would've been a fun way to delineate those from the big-box classic Targets. Fan Style ShirtsShowcasing fan-made sports apparel by artists and designers Link to comment Share on other sites More sharing options...
leopard88 Posted February 20, 2019 Share Posted February 20, 2019 29 minutes ago, Digby said: I've seen the lowercase wordmark on some of the small-format stores they've been opening in dense city areas and college towns. Would've been a fun way to delineate those from the big-box classic Targets. That actually makes sense. However, there doesn't seem to be much need to change the primary wordmark. Most Liked Content of the Day -- February 15, 2017, August 21, 2017, August 22, 2017 ///// Proud Winner of the CCSLC Post of the Day Award -- April 8, 2008 Originator of the Upside Down Sarcasm Smilie -- November 1, 2005 Link to comment Share on other sites More sharing options...
BBTV Posted February 20, 2019 Share Posted February 20, 2019 When I was in Kyiv, there were a bunch of these "Allo" stores, which I assumed were like Targets, but they were just cell phone and small electronics. Guess they just ripped off the logo: https://allo.ua/ru/about_us_en "The views expressed here are mine and do not reflect the official opinion of my employer or the organization through which the Internet was accessed." Link to comment Share on other sites More sharing options...
GuitarPunk2512 Posted February 22, 2019 Share Posted February 22, 2019 My local target went under renovation this past year and wasvseitched to lowercase word mark. Street signs weren’t replaced though oddly Mets, Jets, Islanders Link to comment Share on other sites More sharing options...
MJWalker45 Posted February 24, 2019 Share Posted February 24, 2019 On 2/20/2019 at 8:59 AM, Digby said: I've seen the lowercase wordmark on some of the small-format stores they've been opening in dense city areas and college towns. Would've been a fun way to delineate those from the big-box classic Targets. They've been rehabbing the older Target stores here and switching to the lower case target. If you weren't looking for it you wouldn't have noticed. The Ihops are all undergoing the change to their identity they released last year now too. Link to comment Share on other sites More sharing options...
ChicagoOakland Posted February 26, 2019 Share Posted February 26, 2019 It must be a new thing, the Target in my town (yes, we only have one) now has the lower-case wordmark front and center after its renovation. I'm not a fan, to be honest. Link to comment Share on other sites More sharing options...
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