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Target new logo


RETROJR79
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29 minutes ago, Digby said:

I've seen the lowercase wordmark on some of the small-format stores they've been opening in dense city areas and college towns. Would've been a fun way to delineate those from the big-box classic Targets.

 

That actually makes sense.  However, there doesn't seem to be much need to change the primary wordmark.

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On 2/20/2019 at 8:59 AM, Digby said:

I've seen the lowercase wordmark on some of the small-format stores they've been opening in dense city areas and college towns. Would've been a fun way to delineate those from the big-box classic Targets.

They've been rehabbing the older Target stores here and switching to the lower case target. If you weren't looking for it you wouldn't have noticed. The Ihops are all undergoing the change to their identity they released last year now too. 

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