RETROJR79

Target new logo

Recommended Posts

https://goo.gl/images/KWW7Xr

I was at the mall this past weekend buying Hockey Cards and I noticed the Target wordmark is in lowercase. Is this Target new logo or it just random?

Share this post


Link to post
Share on other sites

Yes, it's at the bottom of their website. One target I passed, the roadsign was replaced with the lowercase logo.

Share this post


Link to post
Share on other sites
2 hours ago, EddieJ1984 said:

Yes, it's at the bottom of their website. One target I passed, the roadsign was replaced with the lowercase logo.

Knew it. I already saw 2 more Target with the lowercase

Share this post


Link to post
Share on other sites
19 minutes ago, leopard88 said:

Dislike.  It seems pretty unnecessary.

Its all right but also surprised I thought they were just gonna have the Bullseye and get rid of TARGET

Share this post


Link to post
Share on other sites

I've seen the lowercase wordmark on some of the small-format stores they've been opening in dense city areas and college towns. Would've been a fun way to delineate those from the big-box classic Targets.

Share this post


Link to post
Share on other sites
29 minutes ago, Digby said:

I've seen the lowercase wordmark on some of the small-format stores they've been opening in dense city areas and college towns. Would've been a fun way to delineate those from the big-box classic Targets.

 

That actually makes sense.  However, there doesn't seem to be much need to change the primary wordmark.

Share this post


Link to post
Share on other sites

My local target went under renovation this past year and wasvseitched to lowercase word mark. Street signs weren’t replaced though oddly

Share this post


Link to post
Share on other sites
On 2/20/2019 at 8:59 AM, Digby said:

I've seen the lowercase wordmark on some of the small-format stores they've been opening in dense city areas and college towns. Would've been a fun way to delineate those from the big-box classic Targets.

They've been rehabbing the older Target stores here and switching to the lower case target. If you weren't looking for it you wouldn't have noticed. The Ihops are all undergoing the change to their identity they released last year now too. 

Share this post


Link to post
Share on other sites

It must be a new thing, the Target in my town (yes, we only have one) now has the lower-case wordmark front and center after its renovation.

 

I'm not a fan, to be honest.

Share this post


Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.