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JQK, March 7 in Concepts
I'm not sure about the UCONN font for the wordmark, but I like it! The shapework is excellent, as is the choice to use a white backing with a silver outline (so no weird recolorings that mess with the design).
It loses the magic of the original Whalers logo because you can't really hide anything in the negative spaces. It all feels incongruent, too, because the C is round with squared-off ends and the W has pointy ends mixed with rounded-off corners on the tail itself, and then the wordmark font is a mix of straight lines and curves. It's all a bit jarring as a complete package.
This would be a nice logo for the Connecticut Whalers of the NWHL but only as a shoulder patch. Not strong enough to be promoted to primary.
Silver outline? Really? At least emulate the 80s whalers logo and not the awful 90s one (please don’t take this comment seriously).
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