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Pitt Panther 3.0 Concept


Dwinters24
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Personal Project: Panther 3.0
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Keeping to tradition, the panther holds true to the stance and triangular shape of past designs. This concept combines sloping contours and sharp edges, creating a sleek, yet aggressive mark.

A central goal for this mark was to account for major identifiable elements of the animal itself. This is accomplished by the addition of whiskers, a white muzzle, and a pronounced triangular nose. Also, the implementation of more gold within the panther brings truth to why the school color was chosen initially, because of how well it represents the animal.

In Western society, we read left to right. The new right-facing pose leads to exemplify the psychological effect of moving in the right direction.

With a vigilant stance, the noble panther reigns.

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On 5/8/2019 at 2:43 AM, vtgco said:

I'm unsure if the random jag on the bottom is necessary, but definitely excellent regardless!

Hey man, a lot of people from Pittsburgh have been asking if random jags (or random things jags do) are necessary, for quite some time.

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Personal Project: Flip The Script
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Challenged myself to take a second look at the nostalgic Pitt script.

 

The mimicking of sloping contours and sharp edges of the panther creates a sort of visual unity between the two marks.

Its geometric structure exhibits more of a clean, sharp and athletic style while still pulling from past Pitt scripts, instilling instant recognition.

Maintaining tradition while unifying a consistent athletic identity.
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Note: This is a concept only. This is not part of the University of Pittsburgh.

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Personal Project: Steel Mill
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Modern and well-balanced, Steel Mill is a custom typeface designed to compliment the athletic identity.
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Note: This is a concept only. This is not part of the University of Pittsburgh.
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#H2P

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