Dilbert 460 Posted May 9 The somehow still alive Sears has updated its logo, some say it reminds them of Airbnb. I smell a new lawsuit against Fast Eddie. Old: New: 2 Quote Share this post Link to post Share on other sites
KRZYBDGRZ 912 Posted May 9 Why are they wasting there time and money on this, smh 2 Quote Share this post Link to post Share on other sites
CS85 7,209 Posted May 9 What is that emblem even supposed to be? 1 Quote Share this post Link to post Share on other sites
Shumway 1,662 Posted May 9 28 minutes ago, CS85 said: What is that emblem even supposed to be? "The new icon was created to represent both home and heart, this shape also conveys motion through an infinity loop, reminiscent of one getting their arms around both home and life. The rings, like those of a tree trunk, show longevity. With home and heart at the center, the rings radiate and grow to encompass our broad assortment of products and services," Sears said, in a comment last week. Yep. Sears used to be my client at my old job, which I started 10 years ago this month (that's an unfortunate thing to think about). This is at least their 4th logo change within that time period, although I think the stores I did work for (hometown/hardware...they're separate. I could explain this, but I won't.) were still using the capitalized inline logo after it had been replaced. I don't know where this was heading, honestly. I did some design work for Sears a few years ago. That's all. 1 Quote Share this post Link to post Share on other sites
CS85 7,209 Posted May 9 15 minutes ago, Shumway said: "The new icon was created to represent both home and heart, this shape also conveys motion through an infinity loop, reminiscent of one getting their arms around both home and life. The rings, like those of a tree trunk, show longevity. With home and heart at the center, the rings radiate and grow to encompass our broad assortment of products and services," Sears said, in a comment last week. Yep. What a bunch of bullcrap. 3 Quote Share this post Link to post Share on other sites
dfwabel 2,761 Posted May 9 Here's their next one... 16 Quote Share this post Link to post Share on other sites
kmccarthy27 112 Posted May 9 This all still boils down to when internet shopping became a thing the CEO at the time decided not to put any effort into doing that believing it was just a fad. To the point now they are so far behind on that end the stores are suffering. 0 Quote Share this post Link to post Share on other sites
Ark 1,667 Posted May 9 This is a great, memorable logo The modern one is just generic. 11 Quote Share this post Link to post Share on other sites
Dolphins Dynasty 1,737 Posted May 9 ^ That logo is still actually used by a few stores. Is bringing out a new logo suppose to distract us from their near-inevitable demise? Otherwise, this feels lateral to me. 1 Quote Share this post Link to post Share on other sites
TrueYankee26 339 Posted May 9 1 hour ago, Ark said: This is a great, memorable logo The modern one is just generic. Should have kept this one forever, I will always associate sears with this logo. 1 Quote Share this post Link to post Share on other sites
dfwabel 2,761 Posted May 9 15 hours ago, Dilbert said: The somehow still alive Sears has updated its logo, some say it reminds them of Airbnb. I smell a new lawsuit against Fast Eddie. Old: New: Airbnb stole it themselves. 0 Quote Share this post Link to post Share on other sites
nash61 1,159 Posted May 9 Let's not forget the one that Sears Canada had before it closed. 1 Quote Share this post Link to post Share on other sites
pianoknight 2,539 Posted May 14 I thought they were totally bankrupt and closing all locations. After a quick Google search I see they still have some locations open. How is that a thing? 0 Quote Share this post Link to post Share on other sites
Denver_The_Sinaloa 60 Posted May 16 why are they getting a new logo? with the way their company is moving nobody will see it. their next logo should be a foreclosure sign 0 Quote Share this post Link to post Share on other sites
NicDB 1,581 Posted May 16 I preferred this one. The Sears near my grandmother kept theirs well into the 80s. 6 Quote Share this post Link to post Share on other sites
SCL 123 Posted May 16 On 5/14/2019 at 11:24 AM, pianoknight said: I thought they were totally bankrupt and closing all locations. After a quick Google search I see they still have some locations open. How is that a thing? Eddie would owe all the pensions if they closed their doors today, which is why he's slow rolling it while sucking every last dime out of the company in the meantime. 1 Quote Share this post Link to post Share on other sites
kroywen 2,139 Posted May 16 9 hours ago, NicDB said: I preferred this one. The Sears near my grandmother kept theirs well into the 80s. If they were willing to pay an agency more than two dimes, someone could probably do a really cool modernization/update of this logo. Clearly they were only able to afford some two-bit designer who did a crappy cut-and-paste job on the Airbnb logo. Par for the course for what's become a joke of a company. 2 Quote Share this post Link to post Share on other sites
mjrbaseball 110 Posted Tuesday at 10:31 PM They should never have changed from this: 1 Quote Share this post Link to post Share on other sites
