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USF Abandons New But Unpopular Academic Logo In Favor Of Athletic Mark

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USF Abandons New But Unpopular Academic Logo In Favor Of Athletic Mark

May 9, 2019 - 20:07 PM

To celebrate its designation as a preeminent university, the University of South Florida last fall introduced a brand new academic logo, which featured a full-bodied, lime-green bull.  The “Charging Bull” was met with immediate and heavy criticism by students and […]

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I am so happy administration made this change.  The alumni, staff, and local community did not embrace the change real well and they finally gave in.  Using the Iconic U for all university representation was a nice surprise though.

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I guess that lime green cinch bag with that "USF" wordmark from the new logo they gave me at my campus tour is already outdated.

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