monkeypower

New Scotiabank logo

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Scotiabank, one of the big Canadian banks, is rolling out new branding. Here's their release on their website and there's a video partway down the page where the changes are shown.

 

Scotiabank_2019_Rebranding_logo_before_a

 

scotiabank_icon_before_after_a.png

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The change in font is slight. But I lament the loss of the globe. I really love that sort of depiction of a globe, as in the logo of the BBC's Panorama.

 

panorama_logo.jpg?w=300

 

panorama-logo.jpg

 

 

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I like the font better, but it's really gonna be weird not having the globe in the S. I wish they kept it in some form.

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Downgrade. Scotiabank minus the globe-S is going to look so bland and so wrong.

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It would explain why the roof of Scotiabank Arena didn't have the globe

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So Scotiabank is the latest company to Googlefy their logo. Boring.

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16 hours ago, DEAD! said:

 

It would explain why the roof of Scotiabank Arena didn't have the globe

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The logo itself seems... underwhelming and seeing it on the roof of the former Air Canada Centre make the logo look worse...

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Ah yes, the Bank of Nova Scotia and the Bank of Montreal, my two favorite Toronto-based banks.

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Every single recent rebrand uses that same font. When does it end?

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Garbage.  Looks like every other brand out there.  The CEO and Board must be so happy to be trend followers.

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5 hours ago, the heat suck said:

Every single recent rebrand uses that same font. When does it end?

 

Hillary Clinton lost the election but Sharp Sans won the war

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If you want to go back much further here's the seal and coat of arms for The Bank of Nova Scotia

"Colour reproduction of The Bank of Nova Scotia coat of arms. The Coat of Arms was designed by A. Scott Carter in 1921 and approved by the College of Heralds in 1951."

https://www.scotiabank.com/ca/en/0,,476,00.html

 

 

 


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