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Studio Stories: Naming and Designing the Original Toronto Raptors

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Studio Stories: Naming and Designing the Original Toronto Raptors

June 9, 2019 - 14:45 PM

It was the mid-1990s. Purple was trendy, and a new expansion NBA team in Toronto needed to break through the hockey-thick culture to attract youth. There was nothing better than an oversized green raptor on a purple uniform. Well, until […]

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