BadSeed84 Posted June 11, 2019 Share Posted June 11, 2019 Old look: New look: Link to comment Share on other sites More sharing options...
RETROJR79 Posted June 11, 2019 Share Posted June 11, 2019 Not bad I like it Link to comment Share on other sites More sharing options...
Cujo Posted June 11, 2019 Share Posted June 11, 2019 Link to comment Share on other sites More sharing options...
slapshot Posted June 11, 2019 Share Posted June 11, 2019 Smaller can, fewer cups, probably same price. Back-to-Back Fatal Forty Champion 2015 & 2016 Link to comment Share on other sites More sharing options...
BadSeed84 Posted June 12, 2019 Author Share Posted June 12, 2019 31 minutes ago, slapshot said: Smaller can, fewer cups, probably same price. Yep and thats the "larger" one that people think is a value. The regular 11.3 oz is apparently staying the same size (makes 90 cups) But it is annoying how almost everything food wise is shrinking, wish we could stop it. Overall looks wise, I really like it, Folgers is a great example of how to evolve your brands look. Link to comment Share on other sites More sharing options...
Ferdinand Cesarano Posted June 12, 2019 Share Posted June 12, 2019 The new wordmark drastically reduces unnecessary shadowing. And the letterforms are more traditional: I like the straightness of the L; and shape of the G is a huge improvement. In honour of this new logo, I submit this Folgers commercial starring my all-time favourite artist. Link to comment Share on other sites More sharing options...
sc49erfan15 Posted June 12, 2019 Share Posted June 12, 2019 15 hours ago, EddieJ1984 said: Yep and thats the "larger" one that people think is a value. The regular 11.3 oz is apparently staying the same size (makes 90 cups) But it is annoying how almost everything food wise is shrinking, wish we could stop it. That's called "inflation." It's been well-established that consumers typically respond better to a reduction in the size/amount of a product (while keeping price the same) versus keeping the same amount and raising prices accordingly. From 1921 to 1968, the cost of a standard Hershey bar was 5 cents. Inflation obviously occurred between 1921 and 1968, but what changed? The size of the bar. In 1921, the bar was 1 oz. It actually increased to 1 3/8 oz. in 1924, and then to 2 oz. in 1930 (a "value for your money" tactic during the Depression, maybe?). Things fluctuated for a while, with the bar having a weight of somewhere between 1 7/8 oz. and 1 1/4 oz. during the 1930s-1940s. From 1947-1966, the bar jumped back and forth between 1 oz. and 7/8 oz. In 1968, it decreased to 3/4 oz... and then, finally, the price had to change instead of the size, with a 1.5 oz. bar introduced in 1969 for 10 cents. Of course, since then, it's been a stairstep of "increase price" or "decrease size." Oh, and the new Folgers packaging is solid. Much less busy. Thumbs up. Link to comment Share on other sites More sharing options...
kmccarthy27 Posted June 12, 2019 Share Posted June 12, 2019 I like the logo change. Almost following the simplicity route they did with their Premium 1850 Coffee line which is really good coffee: Link to comment Share on other sites More sharing options...
poser Posted June 12, 2019 Share Posted June 12, 2019 Now if they could just make good coffee Link to comment Share on other sites More sharing options...
habsfan1 Posted June 12, 2019 Share Posted June 12, 2019 New logo is a good upgrade. Link to comment Share on other sites More sharing options...
kmccarthy27 Posted June 13, 2019 Share Posted June 13, 2019 14 hours ago, poser said: Now if they could just make good coffee 1850 is quite good. I have had 4 different ones and all have been great. Link to comment Share on other sites More sharing options...
Quillz Posted July 3, 2019 Share Posted July 3, 2019 On 6/11/2019 at 4:47 PM, Cujo said: That was the most modest receptacle available. Link to comment Share on other sites More sharing options...
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