Pizza Hut new (old?) logo

[Ipapterotes]

https://www.nrn.com/quick-service/pizza-hut-rivals-we-are-og-pizza-brand Seems like Pizza Hut has brought back the old logo for the return of Cheesy Bites Pizza.

 

Old:

New:

[Ferdinand Cesarano]

A great move.

[BadSeed84]

Hell yes! It just looks so much better.

[Dilbert]

Now if we can just get burger king to move permanently back to their old logo.

 

[simtek34]

9 minutes ago, Dilbert said:

Now if we can just get burger king to move permanently back to their old logo.

 

Can somebody please explain to them that Burgers don’t have gloss on them? Nobody would eat that.

Random color marks and shiny things are way too 1990s/Early 2000s.

[panthers_2012]

Now they need to redo their restaurants to have the red roof again. That was the dumbest move they ever did was getting rid of the red roof.

[chrysleraspen08]

1 hour ago, simtek34 said:

Can somebody please explain to them that Burgers don’t have gloss on them? Nobody would eat that.

Random color marks and shiny things are way too 1990s/Early 2000s.

 

Can't be any worse than what's probably already in the burgers. 

 

I do really love the old logo though. A slightly modernized version of it would look fantastic.

[pianoknight]

The press release said that Pizza Hut's chief marketer was calling this move "bold and brave." 

 

Waiting for the announcement that "pizza" will now be a gender you can become. 

[CS85]

On 6/22/2019 at 7:06 PM, Ipapterotes said:

https://www.nrn.com/quick-service/pizza-hut-rivals-we-are-og-pizza-brand Seems like Pizza Hut has brought back the old logo for the return of Cheesy Bites Pizza.

 

New:

 

 

About damn time they got wise.  They've been flaunting these horrific logos for years when their principle branding from the heyday of commercial pizza was their ticket to staying alive this whole time.  The next move they gotta make is re-issuing all their report card rewards with vintage designs and pumping out Don Bluth IP hand puppets.

[simtek34]

1 hour ago, CS85 said:

 

 

About damn time they got wise.  They've been flaunting these horrific logos for years when their principle branding from the heyday of commercial pizza was their ticket to staying alive this whole time.  The next move they gotta make is re-issuing all their report card rewards with vintage designs and pumping out Don Bluth IP hand puppets.

They still have the Book-It program, if that’s good enough...

 

 

[VDizzle12]

Love retro logos. So many brands could benefit from making the same switch.

[dfwabel]

On 6/23/2019 at 12:10 AM, panthers_2012 said:

Now they need to redo their restaurants to have the red roof again. That was the dumbest move they ever did was getting rid of the red roof.

Only 10% of their US sales are from dine-in.  I cannot tell you when was the last time I saw a dine-in Pizza Hut of any design, maybe 15 years ago in Texas.  Apparently, half of the 7,500 US locations still have a dine-in option.  I'm floored by that large a number.

 

I've seen them more are repurposed for somethings else.

http://notfoolinganybody.com/category/pizza-hut/

https://hyperallergic.com/245144/the-architectural-legacy-of-pizza-hut-restaurants/

http://usedtobeapizzahut.blogspot.com/

[CS85]

Pizza Hut dine-in used to have a solid salad bar and a ton of great arcade games.  If they're so gung-ho about harnessing nostalgia, their dine-in locations need to get an injection of 1980's fanfare.  Go full bore.

[Gary]

41 minutes ago, CS85 said:

Pizza Hut dine-in used to have a solid salad bar and a ton of great arcade games.  If they're so gung-ho about harnessing nostalgia, their dine-in locations need to get an injection of 1980's fanfare.  Go full bore.

As long as we get Ronald Reagan/Max Headroom like Back to the Future 2, I’m all for it

[Ferdinand Cesarano]

2 hours ago, dfwabel said:

Only 10% of their US sales are from dine-in.  I cannot tell you when was the last time I saw a dine-in Pizza Hut of any design, maybe 15 years ago in Texas.  Apparently, half of the 7,500 US locations still have a dine-in option.  I'm floored by that large a number.

 

The one nearest to me is a dine-in restaurant.  While I no longer eat pizza (and I miss it), I ate there far more often than I used it for take-out over the years.  (Though I would pick up some p-zones.)  I was always impressed by the comfort in the restaurant, most especially in terms of the lights being kept very low.  I am not sure if that is a standard company practice; but it was very nice.

[habsfan1]

On 6/22/2019 at 10:43 PM, simtek34 said:

Can somebody please explain to them that Burgers don’t have gloss on them? Nobody would eat that.

Random color marks and shiny things are way too 1990s/Early 2000s.

 

On 6/23/2019 at 12:42 AM, chrysleraspen08 said:

A slightly modernized version of it would look fantastic.

 

I agree. A slight modernization of the classic "BURGER KING" script inside of standard-looking hamburger buns is the way to go.

 

They usage of blue can be done in several ways, some of them keeping the blue to a minimum. But it might also work with or without the blue.

 

However, for the color scheme it's best if it doesn't look too much like McDonalds or even Harvey's, so that also needs to be taken in consideration.

 

I also agree that the glistening buns really need to go.

[Ferdinand Cesarano]

33 minutes ago, habsfan1 said:

On 6/22/2019 at 10:43 PM, simtek34 said:

 

On 6/23/2019 at 12:42 AM, chrysleraspen08 said:

A slightly modernized version of it would look fantastic.

 

I also agree that the glistening buns really need to go.

 

As does the motion line.  Your burger is not spinning!

[63Bulldogs63]

On 6/22/2019 at 7:43 PM, simtek34 said:

Can somebody please explain to them that Burgers don’t have gloss on them? Nobody would eat that.

Random color marks and shiny things are way too 1990s/Early 2000s.

Actually there's a burger joint in town who's buns have like a sheen on them from like butter something.

[MDGP]

3 minutes ago, 63Bulldogs63 said:

Actually there's a burger joint in town who's buns have like a sheen on them from like butter something.

 

And to be fair, there's a distinct possibility that you're getting a greasy bun that shines like that at any fast food joint.

[Cujo]

Anyone else?