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Track body IAAF to rebrand as World Athletics

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MONACO -- Track and field's world governing body is to change its name from the IAAF to World Athletics.

The new name and logo will be introduced in October after one last edition of the world championships under the IAAF banner.

The IAAF has kept the same initials since it was founded in 1912 as the International Amateur Athletic Federation, but changed that to International Association of Athletics Federations in 2001 as track and field became more professionalized.

IAAF president Sebastian Coe says the rebranding is part of a plan to attract a younger audience.

IAAF leadership has faced criticism over its handling of widespread doping, especially in Russia, and allegations of corruption among its former leadership.

 

https://tv5.espn.com/olympics/trackandfield/story/_/id/26933457/track-body-iaaf-rebrand-world-athletics

 

Coe does know that the sport went back to irrelevancy when Usain Bolt retired right?  A name change isn't going to bring the sport back to prominence.

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