DCarp1231 Posted July 29, 2019 Posted July 29, 2019 A few weeks ago, my hometown of Frederick, Maryland unveiled a new logo for the city. However due to severe backlash, city officials announced they will not keep the new logo that they agreed to pay $45k for. Old: New:
leopard88 Posted July 29, 2019 Posted July 29, 2019 I just drove through Frederick on Saturday evening. I have to say that I understand the decision. The wordmark and tagline on the new logo are clean, but the logo itself is too abstract. It would have been better to just clean up and update the seal with the clustered spires from the old logo. Most Liked Content of the Day -- February 15, 2017, August 21, 2017, August 22, 2017 ///// Proud Winner of the CCSLC Post of the Day Award -- April 8, 2008 Originator of the Upside Down Sarcasm Smilie -- November 1, 2005
Ferdinand Cesarano Posted July 29, 2019 Posted July 29, 2019 I much fear serious trouble in the fuselage, Frederick. The new graphic logo is a huge improvement over that "seal" that isn't really a seal. But losing that beautiful old script would definitely be a downgrade.
Dynasty Posted August 1, 2019 Posted August 1, 2019 I'm not really a fan of logos with taglines anyway.
BrandMooreArt Posted August 1, 2019 Posted August 1, 2019 if you’re going to make an announcement and reveal a new logo as a big deal, its going to invite negativity. it represents nothing but change, which is uncomfortable. its a terrible logo, but so is the “old” one. its a losing battle from the start. maybe what they needed wasnt a new logo, and instead of replacing something, maybe they should have added something new? does the city have a flag? maybe that would have been a good route. was the need to increase tourism? maybe a marketing campaign would have solved that. GRAPHIC ARTIST BEHANCE / MEDIUM / DRIBBBLE
leopard88 Posted August 1, 2019 Posted August 1, 2019 10 hours ago, BrandMooreArt said: if you’re going to make an announcement and reveal a new logo as a big deal, its going to invite negativity. it represents nothing but change, which is uncomfortable. its a terrible logo, but so is the “old” one. its a losing battle from the start. maybe what they needed wasnt a new logo, and instead of replacing something, maybe they should have added something new? does the city have a flag? maybe that would have been a good route. was the need to increase tourism? maybe a marketing campaign would have solved that. This appears to be it. Most Liked Content of the Day -- February 15, 2017, August 21, 2017, August 22, 2017 ///// Proud Winner of the CCSLC Post of the Day Award -- April 8, 2008 Originator of the Upside Down Sarcasm Smilie -- November 1, 2005
Gary Posted August 2, 2019 Posted August 2, 2019 On 8/1/2019 at 5:20 AM, leopard88 said: This appears to be it. When did the city of Frederick become DisneyLand?
leopard88 Posted August 2, 2019 Posted August 2, 2019 7 minutes ago, Gary. said: When did the city of Frederick become DisneyLand? At least 100 years before Disneyland did. Most Liked Content of the Day -- February 15, 2017, August 21, 2017, August 22, 2017 ///// Proud Winner of the CCSLC Post of the Day Award -- April 8, 2008 Originator of the Upside Down Sarcasm Smilie -- November 1, 2005
leopard88 Posted August 2, 2019 Posted August 2, 2019 The "Clustered Spires" circa the Civil War . . . Most Liked Content of the Day -- February 15, 2017, August 21, 2017, August 22, 2017 ///// Proud Winner of the CCSLC Post of the Day Award -- April 8, 2008 Originator of the Upside Down Sarcasm Smilie -- November 1, 2005
Captain Tsubasa Posted August 18, 2019 Posted August 18, 2019 On 8/1/2019 at 2:20 PM, leopard88 said: This appears to be it. That works much better as a logo than the old and scrapped new one.
BBTV Posted September 6, 2019 Posted September 6, 2019 In 2019, how do we have city flags with that much religious imagery (assuming those are church steeples)? I get it's a silhouette of the town, but maybe find something else. "The views expressed here are mine and do not reflect the official opinion of my employer or the organization through which the Internet was accessed."
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