JerseyJimmy Posted September 9, 2019 Share Posted September 9, 2019 yet another brand turns their logo into a soulless, minimalist shadow of its former self. and I'm saying that about the Volkswagen logo. Link to comment Share on other sites More sharing options...
ZionEagle Posted September 9, 2019 Share Posted September 9, 2019 Honestly, if the lines were thicker, this wouldn't be a terrible rendition. "Winners never quit, and quitters never win." ~Vince Lombardi Link to comment Share on other sites More sharing options...
rmc523 Posted September 9, 2019 Share Posted September 9, 2019 I don't mind it. Though the bottom of the W not meeting the circle is odd. Link to comment Share on other sites More sharing options...
seasaltvanilla Posted September 9, 2019 Share Posted September 9, 2019 For easy reference, this article has all the previous logos in one image: Agree that it feels too skinny. Link to comment Share on other sites More sharing options...
rmc523 Posted September 9, 2019 Share Posted September 9, 2019 16 minutes ago, seasaltvanilla said: For easy reference, this article has all the previous logos in one image: Agree that it feels too skinny. Seeing them all together there makes me hate the bottom points of the W not meeting the circle even more. It doesn't look right. I think this is a case where the logo as you'd see it on the cars - chrome - will look better than this black print version. Here it looks very flat/plain, whereas the chrome logo will give it some depth and "texture". The previous blue one looked too busy with the beveled edges for my liking. But that W not meeting the circle........ugh. Link to comment Share on other sites More sharing options...
IceCap Posted September 9, 2019 Share Posted September 9, 2019 2 hours ago, Jimmy Lethal said: yet another brand turns their logo into a soulless, minimalist shadow of its former self. This was predicted. PotD 26/2/12 1/7/15 2020 BASS Spin the Wheel, Make the Deal Regular Season Champion 2021 BASS NFL Pick'em Regular Season Champion Link to comment Share on other sites More sharing options...
JH42XCC Posted September 10, 2019 Share Posted September 10, 2019 I'm only gonna say this once: MAJOR DOWNGRADE! Link to comment Share on other sites More sharing options...
WSU151 Posted September 10, 2019 Share Posted September 10, 2019 There's a hidden H in the negative space, which stands for "Hahahahahahaha" Smart is believing half of what you hear. Genius is knowing which half. Link to comment Share on other sites More sharing options...
dfwabel Posted September 12, 2019 Share Posted September 12, 2019 On 9/9/2019 at 4:49 PM, rmc523 said: Seeing them all together there makes me hate the bottom points of the W not meeting the circle even more. It doesn't look right. I think this is a case where the logo as you'd see it on the cars - chrome - will look better than this black print version. Here it looks very flat/plain, whereas the chrome logo will give it some depth and "texture". The previous blue one looked too busy with the beveled edges for my liking. But that W not meeting the circle........ugh. That's where the secret Diesel exhaust leaves Link to comment Share on other sites More sharing options...
BrandMooreArt Posted September 13, 2019 Share Posted September 13, 2019 as for the logo itself, this is massive improvement, though considering where they started, any movement from the Web 2.0 styling would have been. it boggles the mind that they were still using that kind of logo treatment in 2019. the final form is refreshing to that end— 2 colors, solid lines, a circle and 3 triangles. its a logo so intrenched in Bauhaus teachings, there just isn't a more German approach to graphic design than this. the Design by committee (there were nearly 40 teams of people that worked on this over the span of 9 months) starts to show in the other identity elements where everything is just what it needs to be. nothing about the other applications or touch points are noteworthy. nothing seems glaringly awful. but mediocrity is all you can hope for when you have that number of engineers and marketers involved GRAPHIC ARTIST BEHANCE / MEDIUM / DRIBBBLE Link to comment Share on other sites More sharing options...
xyrho_44 Posted September 19, 2019 Share Posted September 19, 2019 They should at least make the circle and "VW" the same thickness. Link to comment Share on other sites More sharing options...
SHaMROCK Posted September 22, 2019 Share Posted September 22, 2019 On 9/9/2019 at 4:49 PM, rmc523 said: Seeing them all together there makes me hate the bottom points of the W not meeting the circle even more. It doesn't look right. I think this is a case where the logo as you'd see it on the cars - chrome - will look better than this black print version. Here it looks very flat/plain, whereas the chrome logo will give it some depth and "texture". The previous blue one looked too busy with the beveled edges for my liking. But that W not meeting the circle........ugh. I dont think you will see it in chrome on the cars. The new iD 3 was shown at auto shows and it was the first car with the new logo and it lights up with LEDs. Link to comment Share on other sites More sharing options...
kroywen Posted October 4, 2019 Share Posted October 4, 2019 If they just made the lines thicker, this would really, really work. I don't get why they wanted super thin line weights here though. Link to comment Share on other sites More sharing options...
BigRed618 Posted November 7, 2019 Share Posted November 7, 2019 On 9/9/2019 at 4:46 PM, Ice_Cap said: This was predicted. Is it weird that I actually like some of the "postmodern" logos we've been getting? That Fosters thing looks like something I would come up with XD Link to comment Share on other sites More sharing options...
Guest Posted March 30, 2021 Share Posted March 30, 2021 Well, apparently there might be a name change in the pipeline (but probably no need for a new logo since this one just came out): https://thehill.com/policy/transportation/automobiles/545436-volkswagen-accidentally-posts-new-company-name-to-website Voltswagen Link to comment Share on other sites More sharing options...
dont care Posted March 30, 2021 Share Posted March 30, 2021 I could see it being used in marketing but not an official name change. That would honestly be dumb. Link to comment Share on other sites More sharing options...
Guest Posted March 30, 2021 Share Posted March 30, 2021 3 minutes ago, dont care said: I could see it being used in marketing but not an official name change. That would honestly be dumb. Also: what's happening in 2 days? Link to comment Share on other sites More sharing options...
DEAD! Posted March 30, 2021 Share Posted March 30, 2021 15 minutes ago, sayahh said: Also: what's happening in 2 days? *checks calendar*.... riiiiiight. Quote The source added that the company was not hacked, that the announcement was not a joke, and that it was not a marketing ploy. I saw, I came, I left. Link to comment Share on other sites More sharing options...
Cosmic Posted March 30, 2021 Share Posted March 30, 2021 Ugh. If this is an April Fool's joke, they should have confessed when it leaked early. I'm willing to go along with a lot of dumb jokes, but it has to be confined to that one day. Link to comment Share on other sites More sharing options...
BBTV Posted March 30, 2021 Share Posted March 30, 2021 It's not absurd enough to be an April Fool's joke. Funny thing is that when I was a little kid I always said "Voltswagon". For some reason I couldn't say "Volkswagon". "The views expressed here are mine and do not reflect the official opinion of my employer or the organization through which the Internet was accessed." Link to comment Share on other sites More sharing options...
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