Jimmy Lethal

New Volkswagen Logo

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Honestly, if the lines were thicker, this wouldn't be a terrible rendition.

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16 minutes ago, seasaltvanilla said:

For easy reference, this article has all the previous logos in one image:

vw-logo-history-lead-image.jpg

 

Agree that it feels too skinny.

 

Seeing them all together there makes me hate the bottom points of the W not meeting the circle even more.  It doesn't look right.

 

I think this is a case where the logo as you'd see it on the cars - chrome - will look better than this black print version.  Here it looks very flat/plain, whereas the chrome logo will give it some depth and "texture".  The previous blue one looked too busy with the beveled edges for my liking.

 

But that W not meeting the circle........ugh.

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I'm only gonna say this once:

 

MAJOR DOWNGRADE!

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There's a hidden H in the negative space, which stands for "Hahahahahahaha"

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On 9/9/2019 at 4:49 PM, rmc523 said:

 

Seeing them all together there makes me hate the bottom points of the W not meeting the circle even more.  It doesn't look right.

 

I think this is a case where the logo as you'd see it on the cars - chrome - will look better than this black print version.  Here it looks very flat/plain, whereas the chrome logo will give it some depth and "texture".  The previous blue one looked too busy with the beveled edges for my liking.

 

But that W not meeting the circle........ugh.

That's where the secret Diesel exhaust leaves

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as for the logo itself, this is massive improvement, though considering where they started, any movement from the Web 2.0 styling would have been. it boggles the mind that they were still using that kind of logo treatment in 2019. the final form is refreshing to that end— 2 colors, solid lines, a circle and 3 triangles. its a logo so intrenched in Bauhaus teachings, there just isn't a more German approach to graphic design than this. 

 

the Design by committee (there were nearly 40 teams of people that worked on this over the span of 9 months) starts to show in the other identity elements where everything is just what it needs to be. nothing about the other applications or touch points are noteworthy. nothing seems glaringly awful. but mediocrity is all you can hope for when you have that number of engineers and marketers involved 

 

 

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