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New Yahoo Logo


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Surprisingly, I like it. It seems like a clever, simple logo, instead of “font —-> helvetica ——> done”. The italicized characters give it some life, and they fit together for what I assume will be the app icon. You can’t deny having a little square representation of your brand is important these days. And I don’t know if this is intentional, but my favorite part is that the y being the way it is mimics the way exclamation marks are done ¡en español!

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