MadmanLA

New NESN logo

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The New England Sports Network, the cable TV home of the Boston Red Sox and Bruins since 1984, is debuting a new logo starting with the just-underway NHL season.

 

The old one (in use pretty much since day one):

Related image

The new:

Image result for nesn 2019 logo

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Doesn't look like a sports channel at all. Looks like a telecommunications company.

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When you think about it, 35 years is a pretty impressive run for NESN without having been taken over by Fox, Comcast, Root, AT&T or Sinclair.

 

That said, it's pretty said to see the old logo be retired after so long.

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That's terrible. Don't fix what ain't broke and happens to be one of the more enduring brands in all New England.

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Not only is the new logo terrible, but their BottomLine is a direct ripoff of ESPN's

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Looks more like a technology company.. Meanwhile the old one screams Go Sox/Bruins we are wicked good this yeah Boston Strong.

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1 hour ago, RyanMcD29 said:

Not only is the new logo terrible, but their BottomLine is a direct ripoff of ESPN's

What?

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big time bummer. my father just passed and he's from Massachusetts, have very fond memories of that logo from going back there and watching Sox games with him over the past couple years.

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So I'm browsing their website and they have the new N logo with NESN next to it everywhere

 

Isn't that overkill?

 

Doesn't that read off as NNESN

 

Terrible move. One of the more iconic logos lost.  

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Why must the N's have stupid notches?

All the comments on their site is calling it stupid and not neccesary.

"it sucks. great for a pharmaceutical company, though."

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Wow that is a huge downgrade. Yeah the original was meant to emulate a ticket as NESN was originally marketed as “your ticket to New England sports”.

The wavy N is probably meant to invoke a strip of tickets or something but it just looks like a conjoined mess. Sad to see an iconic logo go

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If they wanted to change the logo, a simple modernization would've sufficed. The ticket logo was recognizable and a really good, basic design.

 

Guess we may be moving away from the era of flat logos (to my dismay), because they replaced a very longstanding flat logo with something in chrome. 

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The previous logo is very late-'80s/early-'90s, so I could totally understand them wanting to modernize it, but this is a downgrade. The new logo looks more appropriate for a hotel or a resort instead of a sports network.

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I feel a network goes with a logo like this when channel drift happens. Wonder if Sinclair has bigger plans for these RSNs

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