TheBigFiz21 Posted November 6, 2019 Share Posted November 6, 2019 Farewell roundel...it was nice knowing you. https://www.cnn.com/2019/11/06/business/kroger-new-logo-slogan/index.html Link to comment Share on other sites More sharing options...
RETROJR79 Posted November 6, 2019 Share Posted November 6, 2019 I'm going to missed the classic but I like it they kept it clean & kept the font Link to comment Share on other sites More sharing options...
Maroon Posted November 6, 2019 Share Posted November 6, 2019 Ya, the fact that it's a cleaner version of what they had works for me. The o and g give off an IHOP vibe to me that it didn't before, though. StL Cardinals - Indy Colts - Indiana Pacers - Let's Go Blues! - Missouri State Bears - IU Hoosiers - St Louis City SC Link to comment Share on other sites More sharing options...
DTConcepts Posted November 6, 2019 Share Posted November 6, 2019 Yet another mediocre and unnecessary corporate rebrand. Yeah, the new one isn't bad, but did the old one need updating? "You ain't gonna learn what you don't wanna know..." Link to comment Share on other sites More sharing options...
CS85 Posted November 6, 2019 Share Posted November 6, 2019 They could've at least put it in a damned oval. Not a fan. Clean and all that, sure, but devoid of character and charm, just like every other goddamn sterilization of logos these days. Quote "You are nothing more than a small cancer on this message board. You are not entertaining, you are a complete joke." twitter Link to comment Share on other sites More sharing options...
DG_ThenNowForever Posted November 6, 2019 Share Posted November 6, 2019 30 minutes ago, CS85 said: They could've at least put it in a damned oval. Not a fan. Clean and all that, sure, but devoid of character and charm, just like every other goddamn sterilization of logos these days. Exactly. Who's asking for this? My favorite grocery store of all time successfully transitioned from this: to this: about 15 years ago, and I fail to see how it was ever an upgrade. If you're going to hint at the well-recognized design, why not just keep that design? Who wants the "essence" of the Coca-Cola script when you can just have the Coca-Cola script? 1 hour ago, ShutUpLutz! said: and the drunken doodoobags jumping off the tops of SUV's/vans/RV's onto tables because, oh yeah, they are drunken drug abusing doodoobags Link to comment Share on other sites More sharing options...
The_Admiral Posted November 6, 2019 Share Posted November 6, 2019 Kroger can eat the entirety of my ass. They took over Mariano's and slashed like a third of the inventory to make way for bottled water and Crock-Pots. All the prepared food went off a cliff. What a terrible chain. I don't know what their reputation is in the rest of the country but they seem like the grocery store for people who don't care about food. ♫ oh yeah, board goes on, long after the thrill of postin' is gone ♫ Link to comment Share on other sites More sharing options...
Dynasty Posted November 6, 2019 Share Posted November 6, 2019 It's an okay update, but the slogan doesn't need to be there. It just looks like unnecessary clutter. Link to comment Share on other sites More sharing options...
VDizzle12 Posted November 6, 2019 Share Posted November 6, 2019 44 minutes ago, DG_Now said: Exactly. Who's asking for this? My favorite grocery store of all time successfully transitioned from this: to this: about 15 years ago, and I fail to see how it was ever an upgrade. If you're going to hint at the well-recognized design, why not just keep that design? Who wants the "essence" of the Coca-Cola script when you can just have the Coca-Cola script? I was actually happy with this. The old wordmark seemed really dated and it didn't match the reputation Wegmans has. Not sure why but for some reason the stores in my city waited until 2019 to finally update their signage. Link to comment Share on other sites More sharing options...
Dilbert Posted November 6, 2019 Share Posted November 6, 2019 I like the new Kroger branding. Its very crisp and clean. A modern update to their classic look. The "og" almost looks like a smile. Signature intentionally left blank Link to comment Share on other sites More sharing options...
Maroon Posted November 6, 2019 Share Posted November 6, 2019 2 hours ago, DG_Now said: Exactly. Who's asking for this? My favorite grocery store of all time successfully transitioned from this: to this: about 15 years ago, and I fail to see how it was ever an upgrade. If you're going to hint at the well-recognized design, why not just keep that design? Who wants the "essence" of the Coca-Cola script when you can just have the Coca-Cola script? I've never heard of Wegmans before, but I actually am a big fan of that rebrand (except that I will always maintain that slogans shouldn't actually be a part of a logo). StL Cardinals - Indy Colts - Indiana Pacers - Let's Go Blues! - Missouri State Bears - IU Hoosiers - St Louis City SC Link to comment Share on other sites More sharing options...
burgundy Posted November 7, 2019 Share Posted November 7, 2019 11 hours ago, TheBigFiz21 said: Farewell roundel...it was nice knowing you. https://www.cnn.com/2019/11/06/business/kroger-new-logo-slogan/index.html I did a redesign concept several years ago where I tried to modernize the Kroger logo, but based it on the older version seen here: That might be what they were trying to do here? They definitely went overboard with the simplification and stripped it of any character. Not that the outgoing one was anything special either. They went from outdated and boring, to modern and boring. My concepts for reference: Spoiler P.S.: F Kroger. They are a garbage company. Link to comment Share on other sites More sharing options...
VDizzle12 Posted November 7, 2019 Share Posted November 7, 2019 55 minutes ago, burgundy said: I did a redesign concept several years ago where I tried to modernize the Kroger logo, but based it on the older version seen here: That might be what they were trying to do here? They definitely went overboard with the simplification and stripped it of any character. Not that the outgoing one was anything special either. They went from outdated and boring, to modern and boring. My concepts for reference: Hide contents P.S.: F Kroger. They are a garbage company. Very nice and much better than their logo. Has a nice flow and fits better with the original. Something about theirs just seems off. Like it's too wide/stretched and the rounded top of the K isn't as smooth as it could be. Link to comment Share on other sites More sharing options...
Foxxtrot44 Posted November 7, 2019 Share Posted November 7, 2019 Am I seeing things or is there a weird anglular shift on the new 'K' extension? It definitely doesn't have the smooth, almost handwriting elegance of the previous 'K'. It almost looks clumpy. Like two elements were stapled together. I HATE THIS TIMELINE Link to comment Share on other sites More sharing options...
BBTV Posted November 24, 2019 Share Posted November 24, 2019 On 11/6/2019 at 3:25 PM, VDizzle12 said: I was actually happy with this. The old wordmark seemed really dated and it didn't match the reputation Wegmans has. Not sure why but for some reason the stores in my city waited until 2019 to finally update their signage. One near me also waited until recently to change. I like the old logo better, but I do need to admit that the new one - and their overall branding in general - has been a home run, and definitely makes it seem like "more" than just a grocery store... which, of course, it is. Just sucks (for me) that they pussed out on their "urban format" strategy, and bailed on a deal to open one just a few blocks from me. "The views expressed here are mine and do not reflect the official opinion of my employer or the organization through which the Internet was accessed." Link to comment Share on other sites More sharing options...
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