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2021 NWSL Expansion: Proof Louisville

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Looks like Louisville's future NWSL team will be going by the name Proof Louisville F.C. Source here. Crest has potential when we see it in full-color... but I sure do hate that name. "Proof"???

 

screen-shot-2019-11-12-at-122720-pm.png

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No way, in this era? You bet there's eyeroll marketing-speak masquerading as something profound!

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It takes a lot of intentionally poor work to make every element of a crest look bad when one of those elements is a fleur-de-lis. Congrats to Oof Louisville on a top-to-bottom botching.

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On 10/16/2019 at 8:37 PM, mcrosby said:

Taking a break from Minnesota for a bit. Louisville is on the expansion shortlist, so they're next. Racing Louisville FC's brand is born of the horse racing culture of Louisville. The Fillies use Louisville City colors, and the fleur-de-lis & stars from the Louisville seal. 

 

ekxhnez.png

 

This concept by @mcrosby is light years better. 

 

 

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30 minutes ago, Wings said:

 

This concept by @mcrosby is light years better. 

 

 

 

In that mcrosby's concept is brilliant and this actual team crest is trash, yes.

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2 hours ago, Wings said:

 

This concept by @mcrosby is light years better. 

 

 

 

2 hours ago, Maroon said:

 

In that mcrosby's concept is brilliant and this actual team crest is trash, yes.

 

I prefer my update. Honestly, I don't hate the name but that is the laziest logo. 

jsCqbS5.png

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If you are going with a bourbon themed name, why not make the crest in the shape of a bourbon barrel?

VDaYjlL.jpg

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How long before the PA announcer says "The Proof! The Proof is on fire!" when they get into a long scoring streak?

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We don't need this sports brand; let the mother :censored: er burn.

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The proof is in the pudding. 

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23 hours ago, TrueYankee26 said:

Are you kidding me? Proof?? Out of all the dumb names we have seen this takes the cake

 

Cake Louisville FC?

 

🤔

 

15 hours ago, Wings said:

The proof is in the pudding. 

 

Pudding Louisville FC?

 

🤔

 

But if we dared to dream... Pudding Cake Louisville FC.

 

🤯

 

Brandiose would crush all of them.

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On 11/13/2019 at 1:18 PM, Survival79 said:

 

Cake Louisville FC?

 

🤔

 

 

Pudding Louisville FC?

 

🤔

 

But if we dared to dream... Pudding Cake Louisville FC.

 

🤯

 

Brandiose would crush all of them.

 

I can already see the Get Back In The Kitchen Louisville FC jokes lining themselves up. 

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Terrible branding, not even interesting enough to sell outside the niche market to bougie women who like to broadcast their socially acceptable alcoholism.

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The title of this thread led me to believe that there was proof that Louisville was getting a NWSL team.
 

Man that name is awful. It makes the Wild seem like a great name...

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